Tate Design now offers a pay-per-click online advertising starter package. With PPC advertising, you
• Reach the people who are actually searching for your products or services right now
• Attract more attention from the target market you choose with your keywords
• Get qualified leads and visitors to your Web site
• Only pay when someone actually clicks on your ad
The Tate Design PPC “Starter Package” includes the following (in alphabetical order):
Account Creation – Using an existing company Gmail account, we will create your AdWords account. All clicks are charged directly to you by Google with no middle man. If your company does not have a Gmail account, we can create one for you.
Ad Creation – For the Ad Group, we will create three text ads and one mobile ad for you. We will provide the ad variant selection, creation of ads, bidding strategy development for the Ad Group, and competitive analysis.
Ad Group Creation – This is where we create ads, set up bids, and select keywords and landing targets.
Campaign Creation – You may have multiple campaigns under a single account. We will create the first campaign for you as part of the “Starter Package.”
Contextual Targeting – For the “Starter Package,” we focus on text-based ads that are triggered by specific search activity. These appear on Google search result pages and across a network of other Google-related search providers.
Initial Management and Strategy – There will be a fairly significant amount of tweaking, keyword modifications, and bidding strategy changes that will occur in the first few weeks of the campaign to get it running. Changes and additions after the initial 14-day period are not included with the “Starter Package” and will be billed separately.
Keyword Research – We will work with you to gain a general idea of the terms that will be valuable to your business and then Google helps us identify highly searched variants. We go through variants and find specific terms that have value for you.
Reports – You will receive reports from your AdWords account letting you know how your campaign is performing.
Companies have a wide disparity in their monthly PPC spend. Your budget should be based on your marketing objectives, your current cost per lead, and your pricing tolerances. Think of PPC advertising like a faucet. You can turn the flow up or down according to your business needs. By doing so, you stay in control of your budget and exactly how much you spend on clicks.
At Tate Design, we will make suggestions on a monthly budget but you always have the final say. In addition, your monthly budget is the amount you pay directly to Google. We do not charge a mark-up on your clicks.
Depending on your business needs and your PPC advertising budget, you also have these Ad Group options available (in alphabetical order):
Google Maps – If you are a local “bricks and mortar” business, franchise, or multi-location business, you may want to extend your PPC into Google Maps. Maps is a constantly evolving platform and may represent a significant value for your business.
Landing Page Optimization – Depending on the nature of your business, your marketing goals, and your level of marketing effort, you may want to drive site visitors who click on an ad to a “landing page.” Each landing page is copy specifically related to the search they have made and the ad they have clicked on. Although not all ad groups will require unique landing pages, clicks sent to a landing page will normally convert at a higher rate than sending them to your Web site’s home page.
Ongoing Support – Unlike other online marketing companies, we do not have mandatory monthly fees. Ongoing support is optional for all clients except those using placement targeting and re-marketing strategies. Many clients find it helpful to have additional monthly support for the first 2 or 3 months of their campaign. Purchase support only when you need it!
Placement Targeting – Display ads can be included in your campaign. Display ads are similar to traditional print advertising and appear on a network of sites based on the content of those sites. Individual sites can be selected based on demographics, market reach, voice-of-authority status, or to meet other marketing goals.
Re-marketing Strategy – Re-marketing relates to the persistence of an ad, meaning that ads can follow the user, even to sites where the content is not relevant.
Your prospective customers are using their mobile devices and online search—using keywords and “near”—to find what they need right now. Make sure they find you with a state-of-the-art PPC campaign! Contact Tate Design at 610.725.0702 or e-mail [email protected] to learn about the very latest changes to AdWords and sign up for our pay-per-click advertising starter package or other PPC services.
Want to develop your brand before you go any farther? We can help you build your corporate identity and brand.
Worried about creating an ad? Graphic design is our specialty and we know the power of words, too.
Need a Web site before you begin Pay-Per-Click advertising? We do Web design and development.
Get started with a call to Tate Design at 610.725.0702.
