For a busy business owner, a website can be a bit like a relationship: rewarding yet time consuming. Even if you have done your part to learn what motivates your customers to come to your website, stay a while and respond to your call to actions, you can end with a website that is stale. Why? Because web design and technology trends can change rapidly, so what a customer wants today is different than what they settled on yesterday.
Tate Design suggests that you periodically review not only the content of your website, but also how the website is viewed on various technologies, especially mobile devices. We review trends in web design and layout, and study which approaches make the most sense for your products and business needs. Although no predictive approach can be 100% accurate, we analyze what top trends online are and check across business sectors to find the ones that have the most staying power.
One trend with immense staying power is the focus on mobile-friendly design, with views on mobile being over 60% of all online interactions. If you want your website to move your products and services, it has to be able to move with your customers. Do you need to know how mobile-friendly your website is today – check it with Google. If you want better results for your website, contact Tate Design and let our professionals boost your mobile-friendly status.
Two sibling trends are “single-page” design and “infinite scrolling.” Single-page design shows the viewer one page of your website at a time. Since research shows that the average adult has an 8 second attention span online – clutter kills and concise closes a deal. Hate to wait? When it comes to website loading time, apparently many of us do. User-friendly websites employ infinite scrolling, which load content as the user scrolls down a bit at a time so that there is no perceived wait time.
Your business website and your products can now be held in the palm of a hand, anywhere and at any time. One way to make a lasting impression, good or bad, is through the use of photos. The professional photography can help set the stage for a marketing message with staying power. Website design trends show us that simple, flat, clear and flowing is the way of the future. Consider the website design trends that dominated the scene in 2015 and likely 2016 too, and apply these trends to your business to give yourself the advantage of staying power in the distracted world where you customers live. Let Tate Design show you how to make your business stand out from among the noise and confusion, and keep your website as fresh as the day your first launched it.
