Mobile usage is on the rise. As we noted in an earlier post on privacy, more than 68% of adults in the United States now own smartphones and 45% have tablets according to the Pew Research Center. Here are mobile-friendly trends and tactics that will help your business get noticed by mobile users.
• Instant results
– Make sure your website is both mobile-friendly and responsive, no matter what device a user may choose for viewing
– Double-check that pages load quickly
– Add big clickable buttons so it is easy to take action without hitting the wrong tab
– If you provide emergency services, know that most help is now sought from a mobile device so prominently display your contact information
• Visuals
– Almost everyone likes visuals but you need to know your audience to know if they prefer videos, infographics, or text with pictures included
– Use high-quality images that tell a story themselves
– Avoid tiny fonts and pages and pages of text
• Quick and easy one-stop service
– Provide an app that rewards customer loyalty and/or speeds ordering
– Enable users to purchase directly from your ads and e-mails with a Buy Now button
– Save the environment and make their entire transaction paperless
• Immediate help
– Optimize your local listings so you come up in “nearby” searches as explained in our post “How to improve local search engine results: local SEO for your business”
– Provide tools that enhance the in-store shopping experience if you own a brick-and-mortar business
– Don’t forget basic information like your hours, phone number, and parking information
• Entertainment
– Create plenty of quality content
– Experiment with soundless and/or dubbed videos for those who silence video (in order to not disturb others at work, school, home, or during their commute)
– Remember that some users are turning to their devices when they are bored, not when they want you to bore them with a talking-head video of yourself
• Problem-solving information
– Offer solutions to your users’ problems
– Share useful information in a clear, concise manner
– Offer short how-to guides and videos
• The ability to be social on their terms
– Make it easy and fun to share
– Include images that are already optimized for sharing
– Encourage users to add their stories
• The option to do a voice search
– As more people look to Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and Microsoft’s Cortana for answers, create content for your website that answers real questions
– Enable voice search options on your website and/or your app
• Personalization
– Know your audience and match content format to their learning style
– Personalize e-mails and ads based on previous purchases
• Safe and secure
– Provide all of the above in a safe, secure package
Let Tate Design help you develop the mobile-friendly website that will get your business noticed. Call Tate Design at 610.725.0702 or e-mail [email protected].
