Let Tate Design take your website to the next level. Update its appearance and its appeal to your target audience with one or more of these web design trends showcased in Graphic Design USA’s American Web Awards gallery. Notice, first and foremost, that website design continues to be mobile-friendly and responsive. Website design should enhance your customer’s experience and make finding information and buying from you easy, memorable, and fun.
Animation quickly captures the attention of your viewers. Unlike text, animation and background videos keep them engaged with your website and can be used to inject fun into your facts. These visuals also enable prospective clients to remember more of your marketing message.
Custom images give your brand consistency and make you stand out from the crowd. From hand-drawn images to high-quality photographs, these distinctive images will tell your unique story better than stock images.
Big bold letters make your words stand out clearly. This lettering is also easy to read on Apple and Android device screens. Typography like this—bold or whimsical or artistic or elegant—can tell your prospects much more about your company than falling back on a Times New Roman or Arial font.
Hidden navigation gives you more space on your web page to proclaim that big bold message. This is especially important on smartphones and tablets. It also gives your page an uncluttered look and feel.
A split screen allows you to showcase multiple marketing communications while giving a clean, professional appearance to your website. Viewers can easily choose which content interests them without having to scroll through a large amount of text first.
Full-screen forms simplify the completion process for those using mobile phones to place orders and make purchases. This is one place where a split-screen is a disadvantage because it is harder to type the required information in the smaller space.
Artificial intelligence or AI continues to improve. You may choose to use AI for customer service, personalizing your website visitor’s experience, or a combination of the two depending on your target market.
At Tate Design, we specialize in Web development, graphic design, and marketing communications. Let us put our award-winning expertise to work for you. Call us at 610.725.0702 or e-mail [email protected] to refresh your website or get started with a new one to get the business results you want.
References
Graphic Design USA’s Web awards gallery
Pantone Color Of The Year 2020
