How do I improve the visibility of my blog posts?

Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts.

1. Integrate keywords
A blog post should be handled just like other pages on your website, in that keywords should be included within the meta information and body content. It is important that this be done as naturally as possible so that your posts sound genuine. If keywords are forced into the post, it can ruin the reader’s experience.

2. Take advantage of an SEO plugin
Using a user friendly CMS (Content Management System) like WordPress is this simplest way to blog. It’s easy-to-use interface allows you to add new posts and make edits. Installing an SEO (Search Engine Optimization) plugin gives you control over meta information such as the title, keywords, and the description.

3. Make your title a phrase that people search
When you have a topic and you are trying to determine how to title your next post, try using the auto fill feature on Google’s search box. Once you begin typing the general topic, some ideas that are frequently searched will be suggested.

4. Promote through social media
First, you need to have an active following that’s interested in your business. This does not happen overnight and you need to share content they find valuable to do so. Your blog posts should be submitted to social media outlets like Facebook, Twitter, LinkedIn, and Google+ that can direct traffic to your site. Google+ is especially important, because it may help your the post get indexed quicker.

Here at Tate Design, we use these techniques to improve our blog. There are many efforts that can improve the visibility of blog posts. We welcome your input on what’s working for your company.