You are a busy professional looking for ways to have your business, products and services promoted to potential clients. How do you create a memorable brand? What plans do you need to make to keep the messages about your brand impactful and sustainable? Building an effective marketing strategy, and promoting your products and …
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Extra! Extra! Read All About It! Getting the Word Out for Small Business with Print Marketing
Once you’ve started your small business, how do you ensure that you will have a consistent stream of customers? One key to business success is having effective marketing. Many approaches are available for creating a marketing strategy. Do you know the best ways to market your small business? Many small businesses owners believe that it …
Who You Are Going to Call – How to Keep Your Digital Marketing Approach from Being Scary
You have a company with great products and services, but today it’s all about how to get the word out into the digital marketplace. After spending your marketing budget to develop an effective strategy, how do you keep from making your digital marketing approach from being scary? As the tagline from the movie, Ghostbusters says, …
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Should I Stay or Should I Go? How to Determine the Effectiveness of Your Email Marketing Campaign
Every morning, your potential customers receive emails about products, services, promotions and requests. While some businesses build a customer following, others end up with their emails unopened or the dreaded “unsubscribed” message. Potential customers are perpetually asking themselves “Should I Stay or Should I Go?” With all these daily decisions, where does your email marketing …
Pretty as a Picture – Part II: What the Emerging Trends in Graphic Design Mean for Your Brand
In Pretty as a Picture – Part I, we discussed how graphic design trends could give your brand a more modern look and reflect your message. We also discussed how dynamic the graphic design field could be. Now in Part II, we follow the top 10 emerging trends that are predicted to have staying potential for …
Pretty as a Picture – Part I: What the Trends in Graphic Design Can Do to Build Your Brand
Google, Facebook, Twitter and Pinterest know it. What do they know? That effective use of graphic design helps their brand image be more memorable without being distracting. The elaborate designs of the past few years have given way to flat images and simpler designs that work well on mobile devices. Knowing which trends to follow …
Pretty as a Picture – Part I: What the Trends in Graphic Design Can Do to Build Your BrandRead More
Are We There Yet? How to Use Marketing Analytics to Map the Customer Journey
If you were asked to share how a potential customer found your business solution, service or product, could you do it? How do the majority of customers find your products? Does a loyal customer use your marketing information differently than a one-time consumer? Marketing analytics serves to answer these questions and many more about the …
Are We There Yet? How to Use Marketing Analytics to Map the Customer JourneyRead More
Talk to Me – How Your Email Marketing Campaign Needs to Interact with Your Customers
Opt in, opt out happens every day. Customers are looking for answers for their home, business, personal life, hobbies and more. They look online often across multiple mobile devices to find the answers they need. While some websites are a one-time stop in a customer’s searches, others become bookmarked favorites. Finding a winning strategy includes …
Talk to Me – How Your Email Marketing Campaign Needs to Interact with Your CustomersRead More
Go with the Flo! Why You Need a Persona in Your Marketing Strategy
How are you showing your customers that you understand them? Whether it is the Geico gecko, Jake the likeable State Farm agent, or the all-in-crisp-white exuberant Flo the Progressive Girl, successful marketers know that creating an effective persona sells. When it comes to buying and selling, the ability to influence a customer’s decision starts with …
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3 Ways to Avoid a Corporate Identity Crisis
If you ask your top customers to describe your corporate brand, what answers would you hear? Feeling anxious about the potential responses? What if the same question was asked of your potential clients, your employees or your field sales force? Even companies that start out with a strong brand message can witness a drift when …
Staying on Top of Hot New Web Design Trends for 2015
How do you make your company website attractive, fresh and engaging for potential customers? Topping the list of key trends to watch and adopt in 2015, is the essential update that makes your website responsive for viewing on devices with any screen size. People of all ages are getting more mobile and so are their …
Staying on Top of Hot New Web Design Trends for 2015Read More
5 Tips for Creating Content Marketing That Creates a Buzz with Customers
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
5 Tips for Creating Content Marketing That Creates a Buzz with CustomersRead More
