In Pretty as a Picture – Part I, we discussed how graphic design trends could give your brand a more modern look and reflect your message. We also discussed how dynamic the graphic design field could be. Now in Part II, we follow the top 10 emerging trends that are predicted to have staying potential for …
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Pretty as a Picture – Part I: What the Trends in Graphic Design Can Do to Build Your Brand
Google, Facebook, Twitter and Pinterest know it. What do they know? That effective use of graphic design helps their brand image be more memorable without being distracting. The elaborate designs of the past few years have given way to flat images and simpler designs that work well on mobile devices. Knowing which trends to follow …
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Are We There Yet? How to Use Marketing Analytics to Map the Customer Journey
If you were asked to share how a potential customer found your business solution, service or product, could you do it? How do the majority of customers find your products? Does a loyal customer use your marketing information differently than a one-time consumer? Marketing analytics serves to answer these questions and many more about the …
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Talk to Me – How Your Email Marketing Campaign Needs to Interact with Your Customers
Opt in, opt out happens every day. Customers are looking for answers for their home, business, personal life, hobbies and more. They look online often across multiple mobile devices to find the answers they need. While some websites are a one-time stop in a customer’s searches, others become bookmarked favorites. Finding a winning strategy includes …
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Go with the Flo! Why You Need a Persona in Your Marketing Strategy
How are you showing your customers that you understand them? Whether it is the Geico gecko, Jake the likeable State Farm agent, or the all-in-crisp-white exuberant Flo the Progressive Girl, successful marketers know that creating an effective persona sells. When it comes to buying and selling, the ability to influence a customer’s decision starts with …
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3 Ways to Avoid a Corporate Identity Crisis
If you ask your top customers to describe your corporate brand, what answers would you hear? Feeling anxious about the potential responses? What if the same question was asked of your potential clients, your employees or your field sales force? Even companies that start out with a strong brand message can witness a drift when …
Staying on Top of Hot New Web Design Trends for 2015
How do you make your company website attractive, fresh and engaging for potential customers? Topping the list of key trends to watch and adopt in 2015, is the essential update that makes your website responsive for viewing on devices with any screen size. People of all ages are getting more mobile and so are their …
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5 Tips for Creating Content Marketing That Creates a Buzz with Customers
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
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Show Your Promotional Colors and Splash in Some Marsala, Pantone’s Color of the Year for 2015
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
Effective Email Marketing – Responsive, Personal and Analyzed
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
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Top things you need to know about this week’s Google mobile-friendly update
Top things you need to know about this week’s Google mobile-friendly update There are many questions and concerns swirling related to the Google launch of the mobile-friendly update. Here are some of the common questions and the answers about the release of the new algorithm scheduled for April 21st. Q. Who will be effected by the …
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Usability: Web Versus Mobile
What’s different about usability when designing for use on a mobile device compared to a Web site? The principles are the similar, however, there are some differences about mobile that make for new usability challenges. Steve Krug in his book Don’t Make Me Think Revisited, summed up usability best as follows: “A person of average (or …
