Chester County Marketing Agency – Web Design, SEO, Marketing Strategy
You have a company with great products and services, but today it’s all about how to get the word out into the digital marketplace. After spending your marketing budget to develop an effective strategy, how do you keep from making your digital marketing approach from being scary? As the tagline from the movie, Ghostbusters says, …
Who You Are Going to Call – How to Keep Your Digital Marketing Approach from Being ScaryRead More
Every morning, your potential customers receive emails about products, services, promotions and requests. While some businesses build a customer following, others end up with their emails unopened or the dreaded “unsubscribed” message. Potential customers are perpetually asking themselves “Should I Stay or Should I Go?” With all these daily decisions, where does your email marketing …
In Pretty as a Picture – Part I, we discussed how graphic design trends could give your brand a more modern look and reflect your message. We also discussed how dynamic the graphic design field could be. Now in Part II, we follow the top 10 emerging trends that are predicted to have staying potential for …
Google, Facebook, Twitter and Pinterest know it. What do they know? That effective use of graphic design helps their brand image be more memorable without being distracting. The elaborate designs of the past few years have given way to flat images and simpler designs that work well on mobile devices. Knowing which trends to follow …
Pretty as a Picture – Part I: What the Trends in Graphic Design Can Do to Build Your BrandRead More
If you were asked to share how a potential customer found your business solution, service or product, could you do it? How do the majority of customers find your products? Does a loyal customer use your marketing information differently than a one-time consumer? Marketing analytics serves to answer these questions and many more about the …
Are We There Yet? How to Use Marketing Analytics to Map the Customer JourneyRead More
Opt in, opt out happens every day. Customers are looking for answers for their home, business, personal life, hobbies and more. They look online often across multiple mobile devices to find the answers they need. While some websites are a one-time stop in a customer’s searches, others become bookmarked favorites. Finding a winning strategy includes …
Talk to Me – How Your Email Marketing Campaign Needs to Interact with Your CustomersRead More
How are you showing your customers that you understand them? Whether it is the Geico gecko, Jake the likeable State Farm agent, or the all-in-crisp-white exuberant Flo the Progressive Girl, successful marketers know that creating an effective persona sells. When it comes to buying and selling, the ability to influence a customer’s decision starts with …
Go with the Flo! Why You Need a Persona in Your Marketing StrategyRead More
If you ask your top customers to describe your corporate brand, what answers would you hear? Feeling anxious about the potential responses? What if the same question was asked of your potential clients, your employees or your field sales force? Even companies that start out with a strong brand message can witness a drift when …
How do you make your company website attractive, fresh and engaging for potential customers? Topping the list of key trends to watch and adopt in 2015, is the essential update that makes your website responsive for viewing on devices with any screen size. People of all ages are getting more mobile and so are their …
Staying on Top of Hot New Web Design Trends for 2015Read More
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
5 Tips for Creating Content Marketing That Creates a Buzz with CustomersRead More
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
Effective Email Marketing – Responsive, Personal and AnalyzedRead More
