Chester County Marketing Agency – Web Design, SEO, Marketing Strategy
If you were asked to share how a potential customer found your business solution, service or product, could you do it? How do the majority of customers find your products? Does a loyal customer use your marketing information differently than a one-time consumer? Marketing analytics serves to answer these questions and many more about the …
Are We There Yet? How to Use Marketing Analytics to Map the Customer JourneyRead More
Opt in, opt out happens every day. Customers are looking for answers for their home, business, personal life, hobbies and more. They look online often across multiple mobile devices to find the answers they need. While some websites are a one-time stop in a customer’s searches, others become bookmarked favorites. Finding a winning strategy includes …
Talk to Me – How Your Email Marketing Campaign Needs to Interact with Your CustomersRead More
How are you showing your customers that you understand them? Whether it is the Geico gecko, Jake the likeable State Farm agent, or the all-in-crisp-white exuberant Flo the Progressive Girl, successful marketers know that creating an effective persona sells. When it comes to buying and selling, the ability to influence a customer’s decision starts with …
Go with the Flo! Why You Need a Persona in Your Marketing StrategyRead More
If you ask your top customers to describe your corporate brand, what answers would you hear? Feeling anxious about the potential responses? What if the same question was asked of your potential clients, your employees or your field sales force? Even companies that start out with a strong brand message can witness a drift when …
How do you make your company website attractive, fresh and engaging for potential customers? Topping the list of key trends to watch and adopt in 2015, is the essential update that makes your website responsive for viewing on devices with any screen size. People of all ages are getting more mobile and so are their …
Staying on Top of Hot New Web Design Trends for 2015Read More
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
5 Tips for Creating Content Marketing That Creates a Buzz with CustomersRead More
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
Effective Email Marketing – Responsive, Personal and AnalyzedRead More
Top things you need to know about this week’s Google mobile-friendly update There are many questions and concerns swirling related to the Google launch of the mobile-friendly update. Here are some of the common questions and the answers about the release of the new algorithm scheduled for April 21st. Q. Who will be effected by the …
Top things you need to know about this week’s Google mobile-friendly updateRead More
What’s different about usability when designing for use on a mobile device compared to a Web site? The principles are the similar, however, there are some differences about mobile that make for new usability challenges. Steve Krug in his book Don’t Make Me Think Revisited, summed up usability best as follows: “A person of average (or …
Here are some important facts and figures on how consumers are accessing the Internet through their mobile devices. Sources: Kleiner Perkins Caufield Byers Technology Trends http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/ http://searchenginewatch.com/article/2339085/80-of-Local-Searches-on-Mobile-Phones-Convert-Study comScore, Neustar Localeze Google: Our Mobile …
The mobile landscape continues to grow, with 58% of Americans owning a smartphone (according to recent research from the Pew Research Center’s Internet Project). As the amount of users accessing the Internet through their mobile devices increases, it is more important than ever for businesses to have an online presence that is optimized for mobile. …
