Online reviews are an integral part of our lives these days, and often the closest thing to actually experiencing a product or service before making a purchase. It is no surprise that positive reviews of a product can increase sales and negative reviews can decrease sales, however, how do consumers actually view these online product …
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How do I track traffic on my company website?
By installing web analytics on your website you will be able to measure the site statistics and analyze traffic behavior. Analytics allow you to monitor the visitors on your website, reviewing how long a visitor stayed on your site and where they are from. You can also learn about a visitor’s clickstream (or click-throughs), check …
Social Media 101
If you have not used social media to market your business or you are using it but not getting the results you want, then the tips below can help to create an effective social media marketing strategy. Sustaining a strong social media presence can be one of the most effective ways to market your business. …
What is better, offset or digital printing?
This seems to be a common question that arises in our industry, and the answer is… “It really depends!” First let’s take a look at the differences between of offset and digital printing. Offset lithography is the most common form of high volume commercial printing technology. The mechanical process for offset printing is as follows: …
A Priority of 2013: Making Your Site Mobile Friendly
Look around when you are on the bus, in an airport, or even when you are at work and you will notice that individuals are glued to their smartphones. On average, 43.5% of people access the internet via a mobile phone each week, and this number is only continuing to rise. Google conducted a survey …
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Facebook Urban Dictionary
Whether you’re new to Facebook or were a Harvard University student when Zuckerberg first came up with it all, it can be confusing when trying to keep up with all the new terms and features of the site. Facebook continuously introduces new features to keep up with their competitors and accommodate to their customers. In …
Twitter Urban Dictionary
Having twissues with your twerminology? Like any new technology, Twitter has its own vocabulary. There are some words you just have to know in order to interact on Twitter. Below is a compiled list of terms that are used most often on Twitter. Once you know these terms you can tweet with confidence, @mention often, …
What are the social media predictions for 2013?
Businesses of all sizes pour time and resources into the implementation of social media to engage with potential customers and to create awareness about their product and services. When deciding to use social media as a marketing strategy, it is important to look at upcoming trends in order to strategically create a social media …
Tate Design Wins American Web Design Awards
Tate Design was selected as a winner of the 2013 American Web Design Awards! Tate Design was presented with two Awards of Excellence in honor of websites designed for an environmental solutions firm and a financial firm. For five decades, Graphic Design USA has sponsored national design competitions that …
2012 Social Media Recap
The 4 Most Popular Social Networking Sites When looking back on 2012, it is important to reflect upon the growth and development of some of the most popular social networking sites such as Facebook, Twitter, Pinterest, and Instagram. 2012 was a year of milestones for social media sites, and users time spent on social media …
New News Feed From Facebook
Facebook Director of Design Julie Zhuo announced several updates to its News Feed to provide: “… a richer, simpler, more beautiful News Feed – on both desktop web and mobile. Focused on the things you care about. What your friends are saying. What your network is sharing.” The new News Feed has not been released …
What are popular color trends for 2013?
In 2012, Tangerine Tango, an exuberant, reddish orange, was awarded Pantone Color of the year. In 2013, Emerald, an eloquent, energetic green, that elevates our sense of well-being by inspiring insight as well as advocating balance and tranquility takes the honor. Emerald is usually affiliated with dazzling, beloved gemstones, and the perception of Emerald is …
