Maya Angelou wrote “The more you know of your history, the more liberated you are.” Do you know your e-mail history so you are free to make e-mail marketing work for you?
Marketing Insights for Business Success
What Color Says About Your Business
Colors speak for you and your business without saying a word. That’s why it is crucial to understand what colors “say” and the role they play in company logos and brand awareness.
SEO That Delivers Contextually Appropriate Answers For Google
There will never be one perfect search engine optimization solution as long as Google keeps changing its search engine ranking algorithms. However, you can gear your SEO toward the increasingly popular mobile, voice, and contextually relevant searches prompted by the growing use of both smartphones and artificial intelligence devices. Here’s how you can optimize for …
SEO That Delivers Contextually Appropriate Answers For GoogleRead More
Optimizing For Local Search
Optimizing for local search is no longer a matter of mentioning your location and including a map for SEO. You need to set up a Google Business Profile for your business. We provide in-depth details about the importance of using this Google feature in “Search Marketing: Google Maps And Google My Business (Now Google Business …
Logo Design Trends
No matter the reason why you need a new logo—starting a new business, commemorating a special event or milestone, or updating your brand’s image—keep these current logo design trends in mind as you discuss your wishes concerning logo development with Tate Design. • Attentive to detail For years, big name brands have made their physical spaces …
Branch Out With Our Graphic Design Services
Have you invested all your marketing budget or your content creation time and attention in Facebook only to discover that your audience is dwindling? Don’t put all your eggs in one basket! Branch out with help from Tate Design. Our social media marketing services aren’t limited to Facebook. We also have the knowledge you need …
What A Bot Can Do For Your Business
Perhaps you have seen the videos of pets riding robotic vacuums and are left wondering what a bot can do for your business. Perhaps you have already invested in wearable technology for your health or smart home devices for personal reasons. Artificial intelligence can also assist you in business. We provided answers about chatbots in …
Getting Started With A Chatbot For Business
In March 2018, attendees at Social Media Marketing World were asked the question: “Can we go from being human to being human-like?” It is becoming increasingly evident that we can as chatbots become the norm. What is a chatbot? A chatbot is a software program designed to carry on a conversation with a human in …
Show A Little Love With Twitter
If you are only using Twitter to post links to your own content—on your website, in your blog, from your newsletter, and on your other social media platforms—you are missing out on opportunities to show your customers a little love. Like constantly talking and never allowing anyone else to speak, this leaves others with a …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?
The Pew Research Center recently released their report on social media use in 2018. As expected, social media use among adults in the United States continues to rise as it has every year since the Pew surveys began in 2012. This is the percentage of reported use for the most popular platforms: • 73% YouTube …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?Read More
How To Use Market Research In Your Business
If you read our earlier post about why market research matters, you may now be asking yourself how to use market research in YOUR business. Here is a quick checklist to get you started. • Make sure you have a clear brand Use what you learn from market research to better define who you are …
7 Reasons Why Market Research Matters
You and your business need market research. Market research provides information about your audience, your competition, and how your product or service will do in the marketplace. It allows you to study your market—and how open your intended customers will be to your product or service—so you can make informed business decisions with less trial-and-error …
