If you read our earlier post about why market research matters, you may now be asking yourself how to use market research in YOUR business. Here is a quick checklist to get you started. • Make sure you have a clear brand Use what you learn from market research to better define who you are …
Marketing Insights for Business Success
7 Reasons Why Market Research Matters
You and your business need market research. Market research provides information about your audience, your competition, and how your product or service will do in the marketplace. It allows you to study your market—and how open your intended customers will be to your product or service—so you can make informed business decisions with less trial-and-error …
In Case You Missed These
We at Tate Design hope 2017 was a successful year for you. If so, you may have been so busy you missed some of our blog posts intended to help you and your business with Apps • Track Mileage With These Mobile Apps • The Best Mobile Apps For Business For 2017 E-Mail Marketing …
Corporate Identity Checklist
Building your corporate identity can seem overwhelming, even with the concise steps we outlined for you in our post “Branding 101: Corporate Identity.” Today’s post is a checklist to help you remember everything you need as you build your brand, your corporate identity. Claim your name Search on your desired name and make sure …
Branding 101: Corporate Identity
Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Mobile Trends And Tactics To Get Your Business Noticed
Mobile usage is on the rise. As we noted in an earlier post on privacy, more than 68% of adults in the United States now own smartphones and 45% have tablets according to the Pew Research Center. Here are mobile-friendly trends and tactics that will help your business get noticed by mobile users. • Instant …
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What Is SSL And Why Do I Need A Certificate Now?
Since 2014, Google has hinted that web pages with a URL beginning with HTTPS instead of HTTP will receive special ranking treatment. There is now additional motivation to secure an SSL certificate and its accompanying HTTPS for your website. According to Emily Schechter of Google’s Chrome Security Team, pages that collect credit card information and …
Website Designs Guaranteed To Kill Conversions
Your business needs a website that converts leads to sales and visitors to customers. Avoid these website designs that are guaranteed to kill conversions: • Obviously too busy Cram too much text—especially long, wordy paragraphs—on a page, add too many colors and widgets, employ too small a font, or leave too little white space, and …
Celebrate World Productivity Day With These Social Media Success Tips
Celebrate World Productivity Day by being more productive with your social networking. Follow these five simple tips for success. 1. If you haven’t already done so, decide where to focus your energy To be more productive, determine which social media sites appeal to your ideal clients then spend time there. Tate Design can help you …
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Corporate Identity For Small Businesses
Every company needs a corporate identity. This seems to be no problem for big businesses like Apple, BMW, Coca-Cola, FedEx, GE, Google, Honda, McDonalds, Microsoft, Nike, Pepsi, Rolex, Shell, Starbucks, Target, Toyota, UPS, Visa, Volkswagen, and Walmart—all companies with easily recognizable logos, brand consistency, and value to their customers—but what about corporate identity for small …
Listen Before You Leap in Content Marketing
“Can I help you?” is one of the most ubiquitous phrases in the script used by a customer service representative. It is also one of the most valuable tools for data collection that a business can use to help create powerful online marketing content. What secrets do customers reveal that can help you build a …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing PrintRead More
