Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Marketing Insights for Business Success
Mobile Trends And Tactics To Get Your Business Noticed
Mobile usage is on the rise. As we noted in an earlier post on privacy, more than 68% of adults in the United States now own smartphones and 45% have tablets according to the Pew Research Center. Here are mobile-friendly trends and tactics that will help your business get noticed by mobile users. • Instant …
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What Is SSL And Why Do I Need A Certificate Now?
Since 2014, Google has hinted that web pages with a URL beginning with HTTPS instead of HTTP will receive special ranking treatment. There is now additional motivation to secure an SSL certificate and its accompanying HTTPS for your website. According to Emily Schechter of Google’s Chrome Security Team, pages that collect credit card information and …
Website Designs Guaranteed To Kill Conversions
Your business needs a website that converts leads to sales and visitors to customers. Avoid these website designs that are guaranteed to kill conversions: • Obviously too busy Cram too much text—especially long, wordy paragraphs—on a page, add too many colors and widgets, employ too small a font, or leave too little white space, and …
Celebrate World Productivity Day With These Social Media Success Tips
Celebrate World Productivity Day by being more productive with your social networking. Follow these five simple tips for success. 1. If you haven’t already done so, decide where to focus your energy To be more productive, determine which social media sites appeal to your ideal clients then spend time there. Tate Design can help you …
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Corporate Identity For Small Businesses
Every company needs a corporate identity. This seems to be no problem for big businesses like Apple, BMW, Coca-Cola, FedEx, GE, Google, Honda, McDonalds, Microsoft, Nike, Pepsi, Rolex, Shell, Starbucks, Target, Toyota, UPS, Visa, Volkswagen, and Walmart—all companies with easily recognizable logos, brand consistency, and value to their customers—but what about corporate identity for small …
Listen Before You Leap in Content Marketing
“Can I help you?” is one of the most ubiquitous phrases in the script used by a customer service representative. It is also one of the most valuable tools for data collection that a business can use to help create powerful online marketing content. What secrets do customers reveal that can help you build a …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
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Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?
If a picture paints a thousand words, how much more would a video be able to tell? In today’s latest methods to get the word out about your business, products or services, video marketing has a personal appeal that is irresistible. The unprecedented growth of video marketing has led many a business owner to …
Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?Read More
Draft a Winning Marketing Team with Email
Marketing may not ever become an Olympic sport; despite the time, effort and dollars you put in to make your business successful. Yet any team owner or coach will recognize that finding a great utility player is the key to a successful team. When it comes to sport of marketing, email remains constant as …
12 Ways You Can Stay on Top of the 2016 Wave of Marketing Trends
Happy New Year and you’re off to the races when it comes to winning the hearts and minds of your customers with your refreshed marketing campaign. How can you stay ahead of the trends and ride on top of the waves of popular marketing approaches in 2016? The data suggests that this year over 2 …
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Double Take: What are the Popular Color Trends for 2016?
Color tones in visual arts and graphic design serve a similar role as tone of voice in a theatrical production. They provoke an emotional response in the observer. So when Pantone, an organization with over 50 years experience in color hues, crowned not one, but two colors, as their Color of the Year, emotions rippled …
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