Do More Than Send E-Mail

If you want to build your brand, reach more customers, and sell more of your products and services, you can’t just send one or two e-mails. You need to create e-mail marketing campaigns. Here is how Tate Design can help you achieve your goals for your small business.

Depending on whether you are new to e-mail marketing or a seasoned content marketer looking for a better response rate, Tate Design can

Strategize with you to develop a comprehensive, cohesive marketing plan
This will, in turn, influence your choice of e-mail campaigns

Design the landing page that will grow your e-mail marketing list
An effective landing page will get you more and better qualified leads in your target market and this link is easy to share

Set up a GDPR-compliant e-mail opt-in form to capture subscriber e-mail addresses
These are the rules for GDPR Compliance And Your Business

Create e-mail templates that both represent your brand and capture attention
Brand consistency helps build brand loyalty

Refresh your current e-mail marketing template so the layout is responsive and mobile-friendly
More e-mails will be read on a smartphone or mobile device than ever before as we mentioned in E-Mail Marketing—Meet Mobile Reality

Balance text and graphic elements to make your e-mails fresh and fun
These are some of the graphic design trends we might use

Gather information and insight on your individual readers with

• Market research
• Surveys

Segment your list and then

• Surprise each reader with a birthday card or an anniversary-with-the-company e-mail
• Make recommendations based on her/his previous responses or purchases
• Send content created specifically for their interests or needs not the general population
• Strategically place that content in their inbox and on social media
• Reward loyal customers
• Try to re-engage with those who aren’t opening your e-mails

Help you decide what kinds of e-mail campaigns to create
Each e-mail you send can help you build a relationship with your customer by providing necessary and/or interesting information in a timely fashion including

• Regularly scheduled e-mails with tips, company updates/news, industry trends, and proof that you are an expert in your field
• Autoresponders with thanks to recent donors, tips for new e-mail subscribers, hints for use and/or a request for feedback from product purchasers, notices about shipments or cart abandonment, etc.
• New product introductions
• Renewal reminders
• Seasonal and holiday-inspired campaigns

Personalize your e-mails
Don’t worry—for those recipients who find personalization creepy, we can build a segmented list for that, too

Write engaging copy including

• Subject lines that beg you to keep reading
• Preview text that complements the subject line
• Articles that focus on your chosen topic or theme
• At least one significant call-to-action

Improve business results and future campaigns with analytics

Call us at 610.725.0702 or e-mail [email protected] to do more than send e-mail.