Graphic Design Trends You Should Try

Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images
• Educate and entertain
• Make your brand stand out from the crowd
• Lead to more clicks, favorites, likes, and retweets on social media than plain text
• Produce better marketing results
• Work with both print marketing and digital marketing campaigns

As you create content and select illustrations, keep these current graphic design trends in mind
• Bold text
• Custom fonts
• Flat images instead of 3-D representations
• Full-screen images
• Both soft pastels (as seen in many photographs and in logos of companies like Pink) and primary colors (in logos of companies like Apple, Coke, Ford, Google, Microsoft, Pepsi, and Starbucks)

Whether you choose to follow these graphic design trends or not, your images can still make a major impact. To be successful, opt for
• Custom made
Greater access to graphic design apps has led to an abundance of both professional and DIY images that are colorful, flat, minimal, and user-friendly for responsive Websites.
Work with Tate Design for professional, eye-catching images for your brand.

• Tailored to your audience
The type of image—including its message, tone, and style; your chosen font style and size; and your choice of colors all evoke different responses.
Let us help you choose the best message for your target market.

• Branded for your company
Invite your viewers to share your story through your company logo and graphics.
At Tate Design, we create a unique graphic design for your company logo and then incorporate that logo—along with your company’s chosen colors, font, and style—into image templates for different publishing platforms.
Find out more.

• Properly prepared and sized for publication
Banners, brochures, billboards, business cards, and newspaper ads all have unique graphic design requirements. In addition, you want a graphic design that will be outstanding in print AND online—on a computer screen, a smartphone, a tablet, and a wide-screen TV.
Talk with us about your requirements especially if you have a trade show or event coming up.

• Optimized for viewers
Choose your images with your viewer in mind.
Contact the Tate Design team for mobile-friendly, responsive graphic design.

Images that are custom made, tailored to your audience, branded for your company, properly prepared and sized for publication, and optimized for viewers never go out of style. Give Tate Design a call at 610.725.0702 or e-mail [email protected] to get started with tried-and-true graphic design or the graphic design trends of your choice.