It’s that time of year. The Pantone Color Institute has made its big announcement and revealed the Color Of The Year 2021. As was the case in 2016 when they chose Rose Quartz and Serenity (Blue), they have chosen two harmonious colors.
The winners are Illuminating and Ultimate Gray. The cheery yellow signifies hope and evokes thoughts of sunshine and summer fruit. It signals brighter days ahead. Gray reflects the strength and beauty of rock forged under pressure, a subtle acknowledgement that 2020 has been a rough year and that things are not always sunny. It is also a playful commentary on how our work (from home) wardrobes may have changed from business attire to gray sweatpants and sweatshirts.
The beauty of these two colors is they work well together. Isn’t that what we are learning to do as a society in the midst of a pandemic and other catastrophes? In true community, everyone and everything plays an important part. Sunnier dispositions co-exist with darker ones. Each is valuable and has something to contribute. All of one color or personality type would be overwhelming but together, gray grounds yellow and yellow brings freshness to gray.
You can incorporate this feeling of being grounded and having a fresher, brighter future into your brand when you add Illuminating and Ultimate Gray to
• Apparel for your team
• Blog graphics and updated templates
• Digital marketing and advertising
• Email newsletter images and a mobile-friendly template
• Graphic design elements
• Invoices and other collateral materials
• Logo or tagline of your company or organization
• Online presence images and templates
• Package accents
• Photographs of products and events and for the background in employee bios
• Social media images
• Website elements
Leatrice Eiseman, Executive Director of the Pantone Color Institute, introduced their choice with these words:
“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
Tate Design wants you to achieve your desired business results. Let us show you how to add the Color Of The Year to your marketing communications. This can add freshness while retaining brand awareness and recognition. Call us at 610.725.0702 or e-mail [email protected] to add Illuminating and Ultimate Gray to your brand.
References
Pantone’s “Announcing the Pantone color of the year 2021”
E-A-T For Today—A Visibility Strategy
