After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
Logo
Google and Wikipedia blackout sites for the largest online protest in history- SOPA hearing resumes February, 2011
If you were wondering why you couldn’t access Wikipedia or why sites like Google had their logo blacked out, it was due to the sites’ participating in the largest online protest in history. On January 18, 2012, SOPA, the U.S. House of Representatives Stop Online Piracy Act, caused an Internet blackout on some of the …