You can count on Tate Design to keep you informed about the latest in graphic design. Here is how to use Living Coral, Pantone’s newest color of the year, for your branding and marketing communications.
Logo
What Color Says About Your Business
Colors speak for you and your business without saying a word. That’s why it is crucial to understand what colors “say” and the role they play in company logos and brand awareness.
Logo Design Trends
No matter the reason why you need a new logo—starting a new business, commemorating a special event or milestone, or updating your brand’s image—keep these current logo design trends in mind as you discuss your wishes concerning logo development with Tate Design. • Attentive to detail For years, big name brands have made their physical spaces …
Branch Out With Our Graphic Design Services
Have you invested all your marketing budget or your content creation time and attention in Facebook only to discover that your audience is dwindling? Don’t put all your eggs in one basket! Branch out with help from Tate Design. Our social media marketing services aren’t limited to Facebook. We also have the knowledge you need …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?
The Pew Research Center recently released their report on social media use in 2018. As expected, social media use among adults in the United States continues to rise as it has every year since the Pew surveys began in 2012. This is the percentage of reported use for the most popular platforms: • 73% YouTube …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?Read More
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Corporate Identity Checklist
Building your corporate identity can seem overwhelming, even with the concise steps we outlined for you in our post “Branding 101: Corporate Identity.” Today’s post is a checklist to help you remember everything you need as you build your brand, your corporate identity. Claim your name Search on your desired name and make sure …
Branding 101: Corporate Identity
Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Marketing Messages We Love
When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing. Apps …
Graphic Design Trends You Should Try
Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images • Educate and entertain • Make your brand stand out from the crowd • Lead to more clicks, favorites, likes, and retweets on social media than plain text • Produce better marketing results • Work …
Creating a Great Business Tagline
American Express told us “don’t leave home without it.” Taco Bell said to “think outside the bun,”and DeBeers let us know “diamonds are forever.” A tagline is the key phrase that encompasses your company’s mission, promise, and brand in a memorable way. Creating a tagline requires you to have a firm understanding of who your company …