What Is Digital Marketing?

Do you know what digital marketing is and how to best use it for your business? Tate Design is here to help you figure it out.

What is digital marketing?
Digital marketing uses electronic means to market your brand, product, or service.

Is digital marketing the same as Internet marketing?
Digital marketing includes Internet marketing, which is also known as online marketing. Other electronic means of promoting your brand and engaging your target market include your digital product itself, electronic billboards, radio, telephones (both smartphones and landline phones), and television.

What is the difference between digital marketing and online marketing?
Online marketing encompasses everything you do on the web to be found and provide value to prospective clients.

Online digital marketing includes
• Affiliate marketing
• Content marketing
• E-mail marketing
• Online advertising including pay-per-click ads or PPC
• Search engine marketing or SEM
• Search engine optimization or SEO
• Social media marketing or SMM
• Website design
• Website reporting/analytics

Digital marketing, in its broadest sense, also includes
• Apps related to your product or service
• Chat bots
• Hands-on use of your digital product
• Radio spots
• Television commercials
• Text messaging to mobile phones

What digital marketing is best?
The best digital marketing is any marketing by electronic means that reaches your target audience and leads to greater engagement and/or sales. There is no one-size-fits-all solution. Rather, you need to choose based on your goals, your target audience, and your digital marketing strategy.

What is a digital marketing strategy?
A marketing strategy is essential to your success. You don’t need to be everywhere to have the desired impact. Tate Design tailors your digital marketing strategy and advertising plan to your specific goals and target market. This generates leads and results in new customers, higher sales, and growth of your business.

Why should I choose Tate Design for digital marketing?
We invest in ongoing industry research and learning about digital marketing and advertising  so you don’t have to. We’ll show you how best to use online marketing to take your business to the next level and get real business results. Call us at 610.725.0702 or e-mail [email protected] to put our award-winning expertise to work for you.