What Is Web Design?

Web design is the process of creating a fully-functional website that is informative and visually appealing to your target audience, mobile-friendly, responsive, optimized for search engines, and easy for users to navigate. Web design includes graphic design, copywriting and other content creation, search engine optimization/SEO, and attention to the user experience/UX. Combined, these components control what your viewers see and what they can do with your website on their devices (desktop computers, laptops, tablets, and smartphones).

Well-planned and properly executed web design makes your website attractive. It incorporates visual elements including
• Balance between images and text
• Brand colors
• Clear calls to action
• Company-approved fonts
• Graphics
• High-quality written content
• Icons
• Layout and use of negative space
• Logos
• Professional photographs and other images

Web design also impacts how your viewers engage with your website and affects your ranking with search engines like Google. Good web design makes your website user-friendly and easy to use. It considers function as well as the form of your website. Pages should be
• Free from unnecessary or non-functioning buttons, links, and underlined text
• Mobile-friendly
• Optimized for search engines
• Optimized with images below the fold or at the bottom of the page
• Quick to load
• Responsive
• Simple
• Trustworthy
• Without auto-loading audio and video

Web design is the creative process of envisioning how you want your website to look and respond. It precedes web development, which is the actual coding used to build a website. Web design focuses on appearances and the experience you want your target audience to have with your website. Web design, properly executed, builds your online presence. It attracts prospects in your target market and encourages them to look around and avail themselves of your products and services and respond in some way to your specific call to action. It provides the framework for supplying current and future customers with the information and assistance they want and need. Marketers know that web design is a tool that will continue to pay dividends for a number of years.

Here at Tate Design, our web designers collaborate with you to achieve a look and feel that leads your viewers to take the actions you desire. Call us at 610.725.0702 or e-mail [email protected] if you want to get real business results from our Chester County web design company.