The mobile landscape continues to grow, with 58% of Americans owning a smartphone (according to recent research from the Pew Research Center’s Internet Project). As the amount of users accessing the Internet through their mobile devices increases, it is more important than ever for businesses to have an online presence that is optimized for mobile.
Smartphones have become an indispensable part of our lives and they have transformed consumer behavior. Businesses that make mobile a part of their strategy will benefit from the opportunity to engage the constantly connected consumer. It is important that your website is mobile-optimized, working across all handheld devices not just desktop computers.
Appearing on smartphones is critical for local businesses. It is important that clickable phone numbers appear in local results and location based services are leveraged to make it easy for consumers to connect with you.
How much of your website traffic is from mobile devices? You can take a look at your website’s analytics to find out. If you are using Google Analytics, for example, you can see the traffic coming to your site from mobile devices.
In this multi-screen world we operate in, users are more sophisticated and they turn to multiple devices to find what they need. Your customers are mobile…are you? As a business person thinking about mobile, consider the following:
- Can consumers access your content from their mobile device? (This basically means you have a mobile-friendly site.)
- How can you create engagement with customers from their mobile device?
- Remember they are using a mobile device and use things like location to enhance your customers’ experience.
Ready to make the move to a mobile-friendly website? Have a question or comment? We’d love to hear from you.
