Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And Beyond

E-mail marketing—considered dead or dying by devotees of social media—is an outstanding tool for DIY Marketing Month and beyond when you consider the following:
• E-mail is the preferred form for receiving communication
– In a 2015 MarketingSherpa survey, 72% of the adults surveyed in the United States wanted to hear from companies by e-mail instead of by mail through the postal service (48%), television ads (34%), magazines and newspapers (31%), text messaging (19%), or face-to-face and social media interactions (each 17%)
– 91% want promotions from their favorite companies

• E-mail marketing affects business results for a majority of businesses
– Salesforce Marketing Cloud reported that e-mail marketing is crucial to 73% of businesses surveyed, with 25% reporting this as top in terms of ROI
– This option is more affordable—especially when you calculate the cost per qualified lead in this group of individuals who chose to sign themselves up for your list—than mass-mailing, TV ads, and print media for the population at large

• Very little is required from the customer
– Once a customer signs up for your permission-based e-mail list, e-mail is automatically delivered
– There is no signing up for an account, no creating a profile, no remembering a username and password, and no having to log in to get these important messages from you

• An e-mail with a great subject line can lead to more views and more sales than social media
– Social media posts have a very short shelf life—roughly 3 hours
– A larger percentage of your list will click to open your e-mail than will actually see and click your post in their social media stream

• E-mail marketing integrates well with social media
– You can still post, tweet, and pin about your latest e-mail newsletter or email campaign and use it to engage prospects and clients in further discussions

• E-mail allows you to say more
– You are not limited by character counts in an e-mail
– A longer message allows you to be more helpful and more conversational and friendly

• Each individual e-mail can be tested and tweaked for your desired results
You can see what is working for you—and what is not—and adjust accordingly depending on your audience and their
– Access to and use of technology (mobile and wearable)
– Location
– Preference for audio, video, or the written word
– Response to your calls to action

• E-mail is something you can do yourself, if you so choose

Whether you choose to do-it-yourself or seek help with e-mail marketing, Tate Design can
• Help you define what your customers want, set goals, and create a corresponding e-mail marketing strategy
• Design your e-mail logo and templates
• Optimize for mobile users
• Integrate your e-mail marketing campaign and your social media

Call 610.725.0702 or e-mail [email protected] to revive your e-mail marketing in DIY Marketing Month and beyond.