Playing With Pantone’s Color Of The Year 2022

Pantone’s Color Of The Year 2022 is Very Peri. The Pantone Color Institute calls it “a dynamic periwinkle blue hue with a vivifying violet red undertone [that] blends the faithfulness and constancy of blue with the energy and excitement of red.” Here’s how you and your business can benefit from playing with this choice in your digital marketing.

For the very first time, the Institute has created a color specifically for their color of the year selection. This brand-new color can add freshness to your online presence and to the images representing you and your company in your online marketing.

Very Peri combines periwinkle blue and a touch of red-violet. Blue conveys serenity, responsibility, trust, and wisdom. Violet-red reminds one of joyful times. The newness of this color and the mix of blue, red, and violet also communicate an “anything is possible” attitude that inspires creativity. These are all values and characteristics you want your prospects and clients to associate with your small business.

By playing with Pantone’s Color Of The Year in your digital marketing, you can build your company’s reputation without words. This can be quicker and easier than the content creation required to establish your expertise, authority, and trustworthiness for Google, as explained in E-A-T For Today—A Visibility Strategy.

Although it may be tempting to splash Very Peri everywhere, follow your personalized marketing strategy from Tate Design. Use the Pantone Color Of The Year in key areas where it will add the most value for your small business and its goals. Try Very Peri in
• The design of a mobile-friendly, responsive web site
• The redesign or a refresh of your current web site as you make it easier to navigate
• Your Google Business Profile (formerly known as Google My Business)
• Google marketing and pay-per-click ads
• Online images representing your products and services

Let’s work together to add the Pantone Color Of The Year to your digital marketing and advertising and your web design based on your unique marketing strategy.

Call Tate Design at 610.725.0702 or e-mail [email protected] to refresh your online presence with Very Peri and improve your business results.

References
Pantone Color Institute Introducing Color Of The Year 2022 Very Peri