How To Get The Best Google Ad Placement With Continuous Scroll

In the past, the best Google ad placement was the top spot on Page One. This changed when Google introduced continuous scrolling to their US-English users. With this change, now implemented on mobile devices and desktop computers, “when people reach the bottom of the search results page, Google will automatically load the next page of results. Pages will automatically load until approximately four pages of results are shown. This lets users continuously scroll for longer before needing to tap the “See more” button, making it easier to find the information they’re looking for,” according to Google.

With continuous scrolling, all content marketers and digital marketing ads are essentially on Page One of Google. Google claims otherwise, with this description of the search engine’s text ad placement: “As part of this change to how search results show, we’re redistributing the number of text ads that can show between the top and bottom of pages for US-English mobile queries. Now, text ads can show at the top of the second page and beyond, while fewer text ads will show at the bottom of each page.”

These are strategies that Tate Design uses to assure you get the best Google ad placement with continuous scroll. Before we even create your first pay-per-click ad, we

Make your website mobile-friendly and responsive
Our experts know what Google is looking for when they rank websites. In addition to mobile-friendly and responsive web design, your site needs to be safe and secure and provide a good experience for your website visitor.

Focus on your target audience
We know your target market and their needs and desires. We use high-quality graphics to attract and hold your ideal viewers’ attention. We focus on people-first content while using keywords wisely. We provide useful information to your target market in formats that are easy to navigate on a variety of devices.

Optimize your content
We use just the right keywords in all the right places. Targeted SEO like this is included in your website’s content, headings, image titles and alt tags, metadescriptions, page titles, and URLs. The same keywords and phrases are then used for ads and in Google features like your Google Business Profile, images, and People Also Ask snippets.

Monitor your analytics
We help you choose the right key words and use them appropriately. We then use analytics to monitor your keywords and keyword phrases. We know what is working for you and for your competition. We use our digital marketing expertise to make small adjustments to your content and ads so you can achieve the best results.

Once we have these four elements in place, this is how we get the best Google ad placement with continuous scroll: We focus each ad on meeting one specific need and we maintain your ranking with Google. We choose an image, a call to action, and keywords that all address this single theme. We make sure the viewer’s experience is exceptional, keeping Google happy. We also supplement pay-per-click ads with organic content that is helpful to your target market, understanding only some of it may rank well in the new continuous scroll search results.

Let Tate Design help you get set up for the best Google ad placement with continuous scroll. Call us at 610.725.0702 or e-mail [email protected] today.

 

References
Learn more about the latest change to mobile search results