Analytics offer proof that Google marketing really works. For the best results from your digital marketing and advertising, set goals for your online marketing and each of your marketing communications and then use analytics to measure what is most important for achieving your Google marketing goals.
If your goals is
A more visible online presence
Use analytics to determine which keywords and themes hold the greatest appeal for your target audience. Learn what words your ideal customer is using in search engine queries. Choose the top-performing words and use these specific key words and keyword phrases in your ads and in your website content and SEO. Monitor clicks and traffic to your web pages on a regular basis. Based on these analytics, optimize website content and ad text to reflect words that increase your online visibility. Over time, you can also replace good keywords with better terms that attract not only viewers but also paying clients.
Greater brand awareness
Using analytics to carefully choose keywords to increase traffic to your website is a good start. You can then showcase new products, new services, events, or promotions. Monitor which pages attract the most interest from your target market and where viewers are clicking to determine engagement with your brand.
Promotion of an event, new product, or new service
Pay-per-click ads and organic content on your website both benefit from analytics and keyword research. Use the best keywords for your target audience. This is especially important when you need to garner attention quickly.
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Check the analytics for your landing pages and for your calls to action. Make more use of the keywords that cause website visitors to take the action you desire. This action could be requesting more information (a lead), signing up for messages from you (engagement permission), viewing a presentation or joining a conference/event (engagement), or making a purchase (money).
Greater return on investment
Don’t just run an ad campaign. Compare its cost and ROI to your other ads by measuring the effectiveness of your call to action, your ad text, and your landing page using analytics. Make sure website visitors are actually going where you want them to go—where you direct them in your ad or other relevant text—and then making that purchase. If you find too many abandoned shopping carts, your navigation may be too difficult or your call to action may be unclear.
Tate Design can set up analytics for your website, interpret the data, and help you take action based on the results and your Google marketing goals. Give us a call at 610.725.0702 or e-mail [email protected] today to start measuring for business results.
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