If you are only using Twitter to post links to your own content—on your website, in your blog, from your newsletter, and on your other social media platforms—you are missing out on opportunities to show your customers a little love. Like constantly talking and never allowing anyone else to speak, this leaves others with a …
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Social Media Usage Continues To Climb—Are You Rising To The Challenge?
The Pew Research Center recently released their report on social media use in 2018. As expected, social media use among adults in the United States continues to rise as it has every year since the Pew surveys began in 2012. This is the percentage of reported use for the most popular platforms: • 73% YouTube …
Social Media Usage Continues To Climb—Are You Rising To The Challenge?Read More
Social Media Trends For 2018—What You Need To Do To Stay Ahead Of The Game
At Tate Design, we are here to help you build a strong brand and a vibrant online presence. This means we keep informed about changes in the social media landscape and know how to take appropriate action. Here is what you need to do. Forget what you know about big numbers Clicks, likes, shares, social …
Social Media Trends For 2018—What You Need To Do To Stay Ahead Of The GameRead More
How To Use Market Research In Your Business
If you read our earlier post about why market research matters, you may now be asking yourself how to use market research in YOUR business. Here is a quick checklist to get you started. • Make sure you have a clear brand Use what you learn from market research to better define who you are …
7 Reasons Why Market Research Matters
You and your business need market research. Market research provides information about your audience, your competition, and how your product or service will do in the marketplace. It allows you to study your market—and how open your intended customers will be to your product or service—so you can make informed business decisions with less trial-and-error …
In Case You Missed These
We at Tate Design hope 2017 was a successful year for you. If so, you may have been so busy you missed some of our blog posts intended to help you and your business with Apps • Track Mileage With These Mobile Apps • The Best Mobile Apps For Business For 2017 E-Mail Marketing …
Ultra Violet—Pantone Color Of The Year 2018
Tate Design continues to faithfully report on Pantone’s Color of the Year so you can incorporate these trending colors into your marketing materials. For instance, you may have added • 2017’s Greenery in photos with a potted plant or a woodland location • 2016’s dual winners of Rose Quartz and Serenity in team shirts for …
Making Print Come Alive
Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
Are You Ready For Google’s Deadline?
Google wants to see HTTPS everywhere. Websites beginning with https:// already rank higher in Google search results than their http:// counterparts. Starting in October 2017, the stakes are even higher. Google has cautioned that Chrome will display a “Not Secure” warning “when users enter data on an HTTP page, and on all HTTP pages visited …
What Is A Micro-Moment And How Do I Use It For My Business?
Q: What is a micro-moment and how do I use it for my business? A: According to Google, a micro-moment is when you—the consumer—have access to the Internet through your smartphone or other device and intend to take immediate action of some sort. Most likely, you want to complete a task correctly, find information, make …
What Is A Micro-Moment And How Do I Use It For My Business?Read More
Make Your Website Work For You—How We Did It
We addressed the issue of how often to redesign your website in our post “Signs Your Website Is Outdated.” Now we’ll show you what was important as we refreshed the Tate Design website. We positioned our brand at the top Current clients will recognize our logo and new customers will see “Strategic Marketing ● Web …
