Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
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Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
Are You Ready For Google’s Deadline?
Google wants to see HTTPS everywhere. Websites beginning with https:// already rank higher in Google search results than their http:// counterparts. Starting in October 2017, the stakes are even higher. Google has cautioned that Chrome will display a “Not Secure” warning “when users enter data on an HTTP page, and on all HTTP pages visited …
What Is A Micro-Moment And How Do I Use It For My Business?
Q: What is a micro-moment and how do I use it for my business? A: According to Google, a micro-moment is when you—the consumer—have access to the Internet through your smartphone or other device and intend to take immediate action of some sort. Most likely, you want to complete a task correctly, find information, make …
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Make Your Website Work For You—How We Did It
We addressed the issue of how often to redesign your website in our post “Signs Your Website Is Outdated.” Now we’ll show you what was important as we refreshed the Tate Design website. We positioned our brand at the top Current clients will recognize our logo and new customers will see “Strategic Marketing ● Web …
Online Marketing Checklist
Online marketing, otherwise known as digital marketing, requires careful planning if you want to get the best results for your marketing dollars. We outlined 10 best practices for online marketing in our post “Online Marketing 101.” This checklist will help you remember what you need to do to succeed with your online marketing. Set a …
Online Marketing 101
Implement these 10 best practices to see better results from your online marketing. Begin with a specific, measurable goal Determine what you want to accomplish with each marketing piece—pay-per-click ad, blog post, e-mail newsletter, social media post—you create. Make your goal specific and measurable. Do you want x more website visitors next week? An increase …
How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Email Marketing – Meet Mobile Reality
The majority of your ideal customers are searching for deals, opening e-mails, responding to calls to action, and making purchases on their mobile devices. How can you design your e-mail marketing newsletters to capitalize on this mobile reality? 1. Be mobile-friendly Here at Tate Design, we’ve been optimizing websites for search engines and mobile devices …
Corporate Identity Checklist
Building your corporate identity can seem overwhelming, even with the concise steps we outlined for you in our post “Branding 101: Corporate Identity.” Today’s post is a checklist to help you remember everything you need as you build your brand, your corporate identity. Claim your name Search on your desired name and make sure …
Branding 101: Corporate Identity
Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Mobile Trends And Tactics To Get Your Business Noticed
Mobile usage is on the rise. As we noted in an earlier post on privacy, more than 68% of adults in the United States now own smartphones and 45% have tablets according to the Pew Research Center. Here are mobile-friendly trends and tactics that will help your business get noticed by mobile users. • Instant …
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