Q: What should I include on my website form? A: It depends on what you hope to accomplish. Be sure to structure your form and frame text to encourage responders to both complete the process and give you the information you want. Major reasons for form abandonment include • Asking for too much information before …
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Signs Your Website Is Outdated
Q: How often should I redesign my website? A: A site that is 5 or more years old is ancient. As a general rule, small businesses should plan to redesign their websites every 2-3 years to keep them looking fresh. The following are sure signs your site needs work: • Animation is still in Flash …
Marketing Messages We Love
When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing. Apps …
Which Of These Web Design Trends Do YOU Want To Get Rid Of?
You have undoubtedly witnessed both awe-inspiring and awful Web design. Which trends do YOU want—or need—to get rid of soon? In an earlier post, we looked at the Top 10 Web Design Trends that will keep your website visitors engaged, entertained, and informed. However, Web design can also alienate, frustrate, and confuse visitors with 1. …
Which Of These Web Design Trends Do YOU Want To Get Rid Of?Read More
The Top Graphic Design Trends Of The Year
What were the top graphic design trends of the year and how will these trends continue to affect you in the coming year? Popular colors were meant to have universal appeal, without regard to gender or season. As we wrote in our post Double Take: What Are The Popular Color Trends For 2016? Serenity Blue …
Greenery—The 2017 Color Of The Year
Once again, Pantone—the global color authority—has named a Color of the Year. Greenery is their 2017 choice. This vibrant green reminds one of a dappled forest floor coming to life in the spring with may apples and skunk cabbages, two welcomed sights after a long winter. It speaks of life, health, vitality, and a connectedness …
Top 10 Web Design Trends
Website design has changed significantly in the relatively short life of the Internet. An all-text website now looks ancient and its information may be deemed less credible because the design is so outdated. Website visitors want more than text and information. These are the top 10 web design trends that will keep them engaged, entertained, …
What Is SSL And Why Do I Need A Certificate Now?
Since 2014, Google has hinted that web pages with a URL beginning with HTTPS instead of HTTP will receive special ranking treatment. There is now additional motivation to secure an SSL certificate and its accompanying HTTPS for your website. According to Emily Schechter of Google’s Chrome Security Team, pages that collect credit card information and …
Privacy
In a society where more than 68% of adults now own smartphones and 45% have tablets according to the Pew Research Center, the demand for mobile applications is on the rise. As we do more and more banking, navigating, posting on social media, and purchasing using mobile apps, privacy concerns are increasing, too. Pew research …
E-Mail Marketing Myths Plus Secrets For Success
Ignore the following e-mail marketing myths. Apply our secrets for success instead. Myth #1 E-mail marketing is dead At Tate Design, we disagree. Instead, we help our clients publish effective, trackable e-mail. Find out how to make the most of e-mail marketing in “Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month …
To Print Or Not To Print?
Publishing online content is easy, inexpensive, and quick compared to print media. With the push for mobile-friendly websites, customers’ increased reliance on smartphones, and the rise of company-sponsored apps, marketers are questioning whether print media is still worthwhile. Here is why you should invest in both online marketing and print marketing. Print media appeals to …
Website Designs Guaranteed To Kill Conversions
Your business needs a website that converts leads to sales and visitors to customers. Avoid these website designs that are guaranteed to kill conversions: • Obviously too busy Cram too much text—especially long, wordy paragraphs—on a page, add too many colors and widgets, employ too small a font, or leave too little white space, and …
