Implement these 10 best practices to see better results from your online marketing. Begin with a specific, measurable goal Determine what you want to accomplish with each marketing piece—pay-per-click ad, blog post, e-mail newsletter, social media post—you create. Make your goal specific and measurable. Do you want x more website visitors next week? An increase …
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How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Email Marketing – Meet Mobile Reality
The majority of your ideal customers are searching for deals, opening e-mails, responding to calls to action, and making purchases on their mobile devices. How can you design your e-mail marketing newsletters to capitalize on this mobile reality? 1. Be mobile-friendly Here at Tate Design, we’ve been optimizing websites for search engines and mobile devices …
Corporate Identity Checklist
Building your corporate identity can seem overwhelming, even with the concise steps we outlined for you in our post “Branding 101: Corporate Identity.” Today’s post is a checklist to help you remember everything you need as you build your brand, your corporate identity. Claim your name Search on your desired name and make sure …
Branding 101: Corporate Identity
Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Mobile Trends And Tactics To Get Your Business Noticed
Mobile usage is on the rise. As we noted in an earlier post on privacy, more than 68% of adults in the United States now own smartphones and 45% have tablets according to the Pew Research Center. Here are mobile-friendly trends and tactics that will help your business get noticed by mobile users. • Instant …
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The Anatomy Of The Perfect Website Form
Q: What should I include on my website form? A: It depends on what you hope to accomplish. Be sure to structure your form and frame text to encourage responders to both complete the process and give you the information you want. Major reasons for form abandonment include • Asking for too much information before …
Signs Your Website Is Outdated
Q: How often should I redesign my website? A: A site that is 5 or more years old is ancient. As a general rule, small businesses should plan to redesign their websites every 2-3 years to keep them looking fresh. The following are sure signs your site needs work: • Animation is still in Flash …
Marketing Messages We Love
When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing. Apps …
Which Of These Web Design Trends Do YOU Want To Get Rid Of?
You have undoubtedly witnessed both awe-inspiring and awful Web design. Which trends do YOU want—or need—to get rid of soon? In an earlier post, we looked at the Top 10 Web Design Trends that will keep your website visitors engaged, entertained, and informed. However, Web design can also alienate, frustrate, and confuse visitors with 1. …
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The Top Graphic Design Trends Of The Year
What were the top graphic design trends of the year and how will these trends continue to affect you in the coming year? Popular colors were meant to have universal appeal, without regard to gender or season. As we wrote in our post Double Take: What Are The Popular Color Trends For 2016? Serenity Blue …
Greenery—The 2017 Color Of The Year
Once again, Pantone—the global color authority—has named a Color of the Year. Greenery is their 2017 choice. This vibrant green reminds one of a dappled forest floor coming to life in the spring with may apples and skunk cabbages, two welcomed sights after a long winter. It speaks of life, health, vitality, and a connectedness …
