Every company needs a corporate identity. This seems to be no problem for big businesses like Apple, BMW, Coca-Cola, FedEx, GE, Google, Honda, McDonalds, Microsoft, Nike, Pepsi, Rolex, Shell, Starbucks, Target, Toyota, UPS, Visa, Volkswagen, and Walmart—all companies with easily recognizable logos, brand consistency, and value to their customers—but what about corporate identity for small …
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Listen Before You Leap in Content Marketing
“Can I help you?” is one of the most ubiquitous phrases in the script used by a customer service representative. It is also one of the most valuable tools for data collection that a business can use to help create powerful online marketing content. What secrets do customers reveal that can help you build a …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing PrintRead More
Part I: Businesses Take Note – Print Marketing Enjoys a Revival
In this new world of digital everything, everywhere, and 24/7, it’s difficult to imagine any role would be left for print marketing. Yet Scientific American reported that people prefer to read printed material when they are trying to understand something substantive. What do these findings mean to marketing strategy for your business? “According to one …
Part I: Businesses Take Note – Print Marketing Enjoys a RevivalRead More
Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?
If a picture paints a thousand words, how much more would a video be able to tell? In today’s latest methods to get the word out about your business, products or services, video marketing has a personal appeal that is irresistible. The unprecedented growth of video marketing has led many a business owner to …
Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?Read More
Draft a Winning Marketing Team with Email
Marketing may not ever become an Olympic sport; despite the time, effort and dollars you put in to make your business successful. Yet any team owner or coach will recognize that finding a great utility player is the key to a successful team. When it comes to sport of marketing, email remains constant as …
12 Ways You Can Stay on Top of the 2016 Wave of Marketing Trends
Happy New Year and you’re off to the races when it comes to winning the hearts and minds of your customers with your refreshed marketing campaign. How can you stay ahead of the trends and ride on top of the waves of popular marketing approaches in 2016? The data suggests that this year over 2 …
12 Ways You Can Stay on Top of the 2016 Wave of Marketing TrendsRead More
Double Take: What are the Popular Color Trends for 2016?
Color tones in visual arts and graphic design serve a similar role as tone of voice in a theatrical production. They provoke an emotional response in the observer. So when Pantone, an organization with over 50 years experience in color hues, crowned not one, but two colors, as their Color of the Year, emotions rippled …
Double Take: What are the Popular Color Trends for 2016?Read More
Say Hello to Mobile-Friendly, Near Me Searches That Make Your Customers say, “Buy!”
Shop Local. It’s a great especially for small businesses. A recent Google Trends report indicates “near me or nearby” search terms on the rise and that four out of five searches from mobile devices lead to quick purchases. With those odds, you should say hello to mobile-friendly, local business searches, so YOUR customers will say, …
Say Hello to Mobile-Friendly, Near Me Searches That Make Your Customers say, “Buy!”Read More
What Top Trends in Web Design in 2015 Have Staying Power for 2016?
For a busy business owner, a website can be a bit like a relationship: rewarding yet time consuming. Even if you have done your part to learn what motivates your customers to come to your website, stay a while and respond to your call to actions, you can end with a website that is …
What Top Trends in Web Design in 2015 Have Staying Power for 2016?Read More
How WordPress is Changing the World – State of the Word 2015 in Philadelphia
Modern technology is the heartbeat of business. One giant among the online web design companies is WordPress, which currently powers over 25% of all the websites in the world. This weekend, Philadelphia hosted the 2015 WordCamp US at the Pennsylvania Convention Center. Matt Mullenweg, Co-Founder and CEO of WordPress delivered his 10th annual State of the …
How WordPress is Changing the World – State of the Word 2015 in PhiladelphiaRead More
Collective Wisdom from Social Media Experts
When it comes to social media and the dynamic world of online marketing, you are often left wondering: “Do you hear me now?” It is always wise to take time and reflect on whether your social media marketing approach is leading you where you intended to go. Likewise, you should research who the social media …
