The economy may have taken a downturn, but you can still build your brand with search engine optimization. Optimizing your digital presence is a savvy move right now, as we pointed out in our post “Marketing More Effectively: Update Google Business Profile (formerly Google My Business).” Here are other tips for maintaining your business by building brand awareness.
Remember that search engine optimization or SEO is a strategic plan of action to ensure your brand and its online content appears in a search engine’s results page (SERP). Although much of the work can be accomplished when your website or blog is created, SEO requires sustained action to account for changes in search engine algorithms and user behavior—those formulas that determine who will get the best spots on the search results page.
Here is what Tate Design can do to help you with SEO right now. We
• Follow user patterns and channel preferences
This includes analyzing data, doing competitor research, and asking your customers what they want and where they spend their time
• Proactively manage your media channels and web presence
Our comprehensive strategy includes owned, earned, and paid SEO. We systematically evaluate to make sure your message stays relevant and your message is right for today and just what your target audience is looking for.
• Build E-A-T
With elevated traffic online as people continue to shop from home, it’s especially important to establish the Expertise, Authority, and Trust that Google wants to see in those they promote. We covered this in detail in our post “Build The Expertise, Authority, And Trustworthiness Google Wants.”
• Assess the keywords you are targeting
We look at trends in search volume to identify changes that may have occurred. Keywords your home-bound prospective customers are using may not be indexed by Google yet. Search terms like “online/virtual conventions” may have small search volumes associated with them now but could start trending.
• Audit your content
Although you may have great content, we re-evaluate before launch and tweak your messaging, if necessary. This allows you to pivot to the new normal and present a timely message.
• Make sure your mobile presence is strong
Data usage is increasing, indicating even more people are doing their searching and their shopping from their smartphones. Your brand and all its content need to be mobile-friendly, now more than ever.
• Center on the UX
Helping is today’s lead generator and a new way of selling. This includes being accessible online. We explained one 24/7 solution in “Getting Started With A Chatbot For Business.” Don’t underestimate the importance of UX; the user experience is vital to success.
Maintaining your business during economic downtimes requires effective digital marketing and a robust online presence. However, if you have an amazing website and plenty of high-quality content geared toward your target market and no one sees it, it does you no good. Search engine optimization is what ensures that your brand—your website, your blog, your content—appears in the search results your ideal prospects and customers will see.
Our team has found that a multi-faceted SEO strategy works best. We help you
• Leverage short-term and long-term SEO
• Understand how consumer search behavior has been impacted by social distancing and adjust your keywords and phrases accordingly
• Keep up your SEO activities during COVID-19 and beyond, allowing you to pivot your business as needed
Start building your brand through SEO. Give Tate Design a call at 610.725.0702 or e-mail [email protected] to take a direct path to maintaining your business during these challenging economic times.
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