The Greek philosopher Heraclitus wrote “Change alone is unchanging” and this certainly applies to how we search for information. Our purpose here is to help you understand how new ways to search will affect your marketing.
Digital Marketing
The Best Social Media For Your Business
Do an Internet search and you will find well over 100 social media platforms. Which are the top social media channels? Let Tate Design show you the best social media for YOUR business. Here are 10 to consider…
How To Make ABM Work For You
With ABM, you quickly identify key decision-makers in an organization and address their problems with your custom solutions. Thanks to this personalization process, you can see quicker, larger, more frequent sales.
Google My Business Now Google Business Profile
Google currently handles over 40,000 queries per second, over 3.5 billion per day, and 1.2 trillion per year. Google is the search engine of choice and shows no signs of losing its massive lead market share anytime soon. These are just some of the reasons it pays to claim your free listing for Google My Business.
The Importance Of A Marketing Strategy
Before you spend your marketing budget, understand the importance of a marketing strategy and how it differs from a marketing plan.
Effective Landing Pages
Your website’s home page is not a landing page. It is the central hub of your brand’s online presence and an overview of all you have to offer.
Organic Versus Paid Advertising And How Tate Design Can Help With Both
Which is better for your business: organic results or paid advertising like Google Ads and pay-per-click (PPC)? Let Tate Design help you design content that will work well for you. If you have a small advertising budget, you may rely on organic content. This is high quality content that you create—one subject or keyword/keyword phrase …
Organic Versus Paid Advertising And How Tate Design Can Help With BothRead More
SEO Versus Content Optimization
The goal of SEO and content optimization is the same: to increase your online visibility and attract more viewers for your website, blog, or other online presence. However, you need to know the differences between the two in order to create the most effective text in a timely, cost-effective fashion. What is SEO? SEO stands …
Creating Content For Future Search Results
If you have created content for your business for any length of time, you realize search engine optimization, SEO best practices, Google’s ranking algorithms, and even the devices we use for our searching have changed rapidly and significantly. These 3 elements will have a major impact on your future search results. AI AI—also known as …
Making Print Come Alive
Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
Online Marketing Checklist
Online marketing, otherwise known as digital marketing, requires careful planning if you want to get the best results for your marketing dollars. We outlined 10 best practices for online marketing in our post “Online Marketing 101.” This checklist will help you remember what you need to do to succeed with your online marketing. Set a …
