Chester County Marketing Agency – Web Design, SEO, Marketing Strategy
Color tones in visual arts and graphic design serve a similar role as tone of voice in a theatrical production. They provoke an emotional response in the observer. So when Pantone, an organization with over 50 years experience in color hues, crowned not one, but two colors, as their Color of the Year, emotions rippled …
Double Take: What are the Popular Color Trends for 2016?Read More
When it comes to social media and the dynamic world of online marketing, you are often left wondering: “Do you hear me now?” It is always wise to take time and reflect on whether your social media marketing approach is leading you where you intended to go. Likewise, you should research who the social media …
You are a busy professional looking for ways to have your business, products and services promoted to potential clients. How do you create a memorable brand? What plans do you need to make to keep the messages about your brand impactful and sustainable? Building an effective marketing strategy, and promoting your products and …
Once you’ve started your small business, how do you ensure that you will have a consistent stream of customers? One key to business success is having effective marketing. Many approaches are available for creating a marketing strategy. Do you know the best ways to market your small business? Many small businesses owners believe that it …
You have a company with great products and services, but today it’s all about how to get the word out into the digital marketplace. After spending your marketing budget to develop an effective strategy, how do you keep from making your digital marketing approach from being scary? As the tagline from the movie, Ghostbusters says, …
Who You Are Going to Call – How to Keep Your Digital Marketing Approach from Being ScaryRead More
In Pretty as a Picture – Part I, we discussed how graphic design trends could give your brand a more modern look and reflect your message. We also discussed how dynamic the graphic design field could be. Now in Part II, we follow the top 10 emerging trends that are predicted to have staying potential for …
Google, Facebook, Twitter and Pinterest know it. What do they know? That effective use of graphic design helps their brand image be more memorable without being distracting. The elaborate designs of the past few years have given way to flat images and simpler designs that work well on mobile devices. Knowing which trends to follow …
Pretty as a Picture – Part I: What the Trends in Graphic Design Can Do to Build Your BrandRead More
If you were asked to share how a potential customer found your business solution, service or product, could you do it? How do the majority of customers find your products? Does a loyal customer use your marketing information differently than a one-time consumer? Marketing analytics serves to answer these questions and many more about the …
Are We There Yet? How to Use Marketing Analytics to Map the Customer JourneyRead More
How are you showing your customers that you understand them? Whether it is the Geico gecko, Jake the likeable State Farm agent, or the all-in-crisp-white exuberant Flo the Progressive Girl, successful marketers know that creating an effective persona sells. When it comes to buying and selling, the ability to influence a customer’s decision starts with …
Go with the Flo! Why You Need a Persona in Your Marketing StrategyRead More
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
5 Tips for Creating Content Marketing That Creates a Buzz with CustomersRead More
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
