Will print or digital marketing help you make the most of your marketing budget? Both have advantages and disadvantages, depending on your target market. What is more important is to optimize all your collateral materials to reach your desired audience.
Print Marketing
Making Print Come Alive
Despite predictions of print media’s demise due to the ready availability of online content, print is doing well. Readers love it because it feels familiar, credible, easy to navigate, relaxing, understandable, and sharable (and 19 other attributes listed in our post “Print Or Perish—Why Printed Material Still Matters.” If you and your readers agree, now …
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
To Print Or Not To Print?
Publishing online content is easy, inexpensive, and quick compared to print media. With the push for mobile-friendly websites, customers’ increased reliance on smartphones, and the rise of company-sponsored apps, marketers are questioning whether print media is still worthwhile. Here is why you should invest in both online marketing and print marketing. Print media appeals to …
Graphic Design Trends You Should Try
Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images • Educate and entertain • Make your brand stand out from the crowd • Lead to more clicks, favorites, likes, and retweets on social media than plain text • Produce better marketing results • Work …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing PrintRead More
Part I: Businesses Take Note – Print Marketing Enjoys a Revival
In this new world of digital everything, everywhere, and 24/7, it’s difficult to imagine any role would be left for print marketing. Yet Scientific American reported that people prefer to read printed material when they are trying to understand something substantive. What do these findings mean to marketing strategy for your business? “According to one …
Part I: Businesses Take Note – Print Marketing Enjoys a RevivalRead More
