Implement these 10 best practices to see better results from your online marketing. Begin with a specific, measurable goal Determine what you want to accomplish with each marketing piece—pay-per-click ad, blog post, e-mail newsletter, social media post—you create. Make your goal specific and measurable. Do you want x more website visitors next week? An increase …
Digital Marketing
How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Marketing Messages We Love
When was the last time a customer or prospective client said, “I love your marketing!” or, more specifically, your app, your blog, your commercial, your logo, your newsletter, your social media posts, your tagline, or your website? Here are some features AND some bells and whistles they may be looking for in your marketing. Apps …
Which Of These Web Design Trends Do YOU Want To Get Rid Of?
You have undoubtedly witnessed both awe-inspiring and awful Web design. Which trends do YOU want—or need—to get rid of soon? In an earlier post, we looked at the Top 10 Web Design Trends that will keep your website visitors engaged, entertained, and informed. However, Web design can also alienate, frustrate, and confuse visitors with 1. …
Which Of These Web Design Trends Do YOU Want To Get Rid Of?Read More
The Top Graphic Design Trends Of The Year
What were the top graphic design trends of the year and how will these trends continue to affect you in the coming year? Popular colors were meant to have universal appeal, without regard to gender or season. As we wrote in our post Double Take: What Are The Popular Color Trends For 2016? Serenity Blue …
Top 10 Web Design Trends
Website design has changed significantly in the relatively short life of the Internet. An all-text website now looks ancient and its information may be deemed less credible because the design is so outdated. Website visitors want more than text and information. These are the top 10 web design trends that will keep them engaged, entertained, …
To Print Or Not To Print?
Publishing online content is easy, inexpensive, and quick compared to print media. With the push for mobile-friendly websites, customers’ increased reliance on smartphones, and the rise of company-sponsored apps, marketers are questioning whether print media is still worthwhile. Here is why you should invest in both online marketing and print marketing. Print media appeals to …
Graphic Design Trends You Should Try
Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images • Educate and entertain • Make your brand stand out from the crowd • Lead to more clicks, favorites, likes, and retweets on social media than plain text • Produce better marketing results • Work …
The Best Content Marketing Strategy Is…
The winning content marketing strategy is not the one with the biggest budget, the flashiest photos, or the most outrageous offers. It’s the one that puts the wants, needs, and feelings of the company’s customers first. How can you create your own successful content marketing strategy? • Get to know your customers – Who are …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing PrintRead More
Part I: Businesses Take Note – Print Marketing Enjoys a Revival
In this new world of digital everything, everywhere, and 24/7, it’s difficult to imagine any role would be left for print marketing. Yet Scientific American reported that people prefer to read printed material when they are trying to understand something substantive. What do these findings mean to marketing strategy for your business? “According to one …
Part I: Businesses Take Note – Print Marketing Enjoys a RevivalRead More
Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?
If a picture paints a thousand words, how much more would a video be able to tell? In today’s latest methods to get the word out about your business, products or services, video marketing has a personal appeal that is irresistible. The unprecedented growth of video marketing has led many a business owner to …
Mad Dash to Video Marketing – Gone in 60 Seconds, or Not?Read More
