Search Marketing: Organic Visibility And More

For over 25 years, Tate Design has collaborated with clients to develop unique, comprehensive, and cohesive marketing plans. We can give companies like yours a distinct advantage over the competition.

By strategizing and then fixing critical areas in search marketing, we can improve your online visibility and enable more prospective customers to find you online. Tate Design uses a three-fold approach to search marketing: organic visibility, pay-per-click advertising, and Google Maps and Google Business Profile listings. We will cover each of these in its own blog post.

Successful digital marketing starts with Google. As of November 2022,  92.2% of all searches began there. Tate Design has the proven track record, knowledge, and expertise to increase your visibility with Google and with other search engines, too.

Your website is a crucial element of organic search and your online presence. Our award-winning website design and high-quality graphics will make your site a favorite with viewers. Content that demonstrates your expertise, authority, and trustworthiness—as explained in our post “E-A-T For Today—A Visibility Strategy”—will appeal to Google. Google will also look favorably on our responsive mobile-friendly website design.

Did you know 70% of search queries contain more than three words? Our search engine optimization can direct qualified leads to your pages. Once we have built your mobile-friendly website and established your expertise, authority, and trustworthiness through content that addresses the needs and desires of your ideal clients, we tackle the information and metadata that allows Google to link targeted keywords with your content. This improves both your Google ranking and the quality of the traffic to your website.

Building and maintaining a responsive mobile website and staying on top of your SEO takes time. The end result, however, is worth it because organic visibility is the most valuable kind of search result. It helps a wide variety of searchers find you.

We know your company has multiple audiences searching for you. Potential employees, investors, partners, and referrals will know to look for you by name. Your connections, fans, and followers will find you through social media. Others will have a need or desire and will search for you based on what you do. You only have to think of the last time you needed emergency services or had a craving for a certain kind of food to know that people do search for “plumber” or “Thai food near me.”

Organic content, pay-per-click advertising, and Google Maps and Google Business Profile listings can all guide people to you online. Being found at the top of the search results page for all three of these categories of search is the gold standard for online marketing and it is what we help our clients achieve.

Tate Design has the expertise you need in each of these areas of search. Let us combine our experience and the power of Google to increase your visibility and reach your target audience online. Call us at 610.725.0702 or e-mail [email protected] to increase your visibility.

Updated January 2023