At Tate Design, we make it easy for you to increase your visibility and get your company and your brand noticed. This blog and our newsletter are full of marketing insights for your business. We cover marketing strategy, web design, SEO, digital marketing and advertising including Google marketing, branding, graphic design, and social media. All of these play a part in effectively marketing your enterprise.
Choose from these action item suggestions, based on your needs and your marketing strategy:
Update your website
First and foremost, make sure your website adheres to the latest Google standards. A mobile-friendly site that is responsive across multiple devices is no longer optional if you want to appear in Google search results. Google is also looking at core web vitals as ranking values, making it very clear that putting the user first is extremely important to your search engine ranking.
Have a marketing strategy and then make a digital marketing plan
Even when you maintain an online presence, you may be invisible to your target audience. We can’t overemphasize the importance of a marketing strategy, where you look at what your company does well and use this knowledge to set goals for your business. Once you have a marketing strategy, you can create a digital marketing plan. This plan spells out how you will attract and retain customers through electronic/digital means.
A digital marketing plan gives you a big advantage. However, before making a plan, you may need to learn more about digital marketing and explore the types of digital marketing to decide what is best for you and your business.
Enhance your Google Business Profile listing
With an up-to-date Google Business Profile listing, your target market will be directed right to your virtual front door. This is especially important because zero-click searches—where viewers rapidly scan for information and then leave the page—make up over 50% of Google searches. You want them on your Google Business Profile page, not your competition’s website, finding products and services, delivery options, hours, location, and answers to frequently asked questions.
Optimize
Search engine optimization is a necessary component of any marketing strategy to increase your online visibility and make sure your brand appears prominently in search engine results. The best optimization is not a once-and-done activity. Your keywords need to evolve to include new products and services and reflect your target market’s desires and queries. You need to optimize for Google’s E-A-T—expertise, authority, and trust. Visual and voice searches are gaining in popularity, as we mentioned in “How New Ways To Search Will Affect Your Marketing,” so you can increase your visibility by optimizing for these. We also explained sustained SEO actions for business results in “Build Your Brand Through SEO: A Direct Path To Maintaining Your Business During Economic Downtimes.”
Invest in search marketing
Get found online with a combination of search marketing techniques. Organic visibility depends largely on high-quality website content and excellent SEO. It takes time and produces long-lasting results. Pay-per-click advertising costs more and produces rapid results. Google Maps and Google Business Profile listings are well worth your time when you capture the local market with “near me” searches. Combine these forms of digital marketing and advertising for greater impact, brand awareness, and visibility.
Call Tate Design at 610.725.0702 or e-mail [email protected] to take one or more of these actions and increase your visibility online and with your target market.
Updated November 2022
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