Publishing online content is easy, inexpensive, and quick compared to print media. With the push for mobile-friendly websites, customers’ increased reliance on smartphones, and the rise of company-sponsored apps, marketers are questioning whether print media is still worthwhile. Here is why you should invest in both online marketing and print marketing. Print media appeals to …
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Website Designs Guaranteed To Kill Conversions
Your business needs a website that converts leads to sales and visitors to customers. Avoid these website designs that are guaranteed to kill conversions: • Obviously too busy Cram too much text—especially long, wordy paragraphs—on a page, add too many colors and widgets, employ too small a font, or leave too little white space, and …
PPC Advertising
Tate Design now offers a pay-per-click online advertising starter package. With PPC advertising, you • Reach the people who are actually searching for your products or services right now • Attract more attention from the target market you choose with your keywords • Get qualified leads and visitors to your Web site • Only pay …
Graphic Design Trends You Should Try
Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images • Educate and entertain • Make your brand stand out from the crowd • Lead to more clicks, favorites, likes, and retweets on social media than plain text • Produce better marketing results • Work …
The Best Content Marketing Strategy Is…
The winning content marketing strategy is not the one with the biggest budget, the flashiest photos, or the most outrageous offers. It’s the one that puts the wants, needs, and feelings of the company’s customers first. How can you create your own successful content marketing strategy? • Get to know your customers – Who are …
How To Improve Local Search Engine Results: Local SEO For Your Business
Smartphone-dependent consumers increasingly use their mobile phones to search for what is nearby. They use search terms like “near me” or “nearby” and apps like AroundMe, Find Near Me, and Google Maps. They use technology to find the food they are craving or the product/service they need. Having a mobile-friendly website and an up-to-date Google …
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Celebrate World Productivity Day With These Social Media Success Tips
Celebrate World Productivity Day by being more productive with your social networking. Follow these five simple tips for success. 1. If you haven’t already done so, decide where to focus your energy To be more productive, determine which social media sites appeal to your ideal clients then spend time there. Tate Design can help you …
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Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And Beyond
E-mail marketing—considered dead or dying by devotees of social media—is an outstanding tool for DIY Marketing Month and beyond when you consider the following: • E-mail is the preferred form for receiving communication – In a 2015 MarketingSherpa survey, 72% of the adults surveyed in the United States wanted to hear from companies by e-mail …
Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And BeyondRead More
Corporate Identity For Small Businesses
Every company needs a corporate identity. This seems to be no problem for big businesses like Apple, BMW, Coca-Cola, FedEx, GE, Google, Honda, McDonalds, Microsoft, Nike, Pepsi, Rolex, Shell, Starbucks, Target, Toyota, UPS, Visa, Volkswagen, and Walmart—all companies with easily recognizable logos, brand consistency, and value to their customers—but what about corporate identity for small …
Listen Before You Leap in Content Marketing
“Can I help you?” is one of the most ubiquitous phrases in the script used by a customer service representative. It is also one of the most valuable tools for data collection that a business can use to help create powerful online marketing content. What secrets do customers reveal that can help you build a …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing Print
We live in a world of interactive everything. In the business world, where there are four generations at work simultaneously, it’s easy to make incorrect assumptions about how information reaches them. One misconception of young professional Millennials, is that they are overly focused on digital formats as their source of information. Would it surprise you …
Part II: The World of Marketing Through Young Eyes: Why Millennials Are Choosing PrintRead More
Part I: Businesses Take Note – Print Marketing Enjoys a Revival
In this new world of digital everything, everywhere, and 24/7, it’s difficult to imagine any role would be left for print marketing. Yet Scientific American reported that people prefer to read printed material when they are trying to understand something substantive. What do these findings mean to marketing strategy for your business? “According to one …
Part I: Businesses Take Note – Print Marketing Enjoys a RevivalRead More
