Website design has changed significantly in the relatively short life of the Internet. An all-text website now looks ancient and its information may be deemed less credible because the design is so outdated. Website visitors want more than text and information. These are the top 10 web design trends that will keep them engaged, entertained, …
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What Is SSL And Why Do I Need A Certificate Now?
Since 2014, Google has hinted that web pages with a URL beginning with HTTPS instead of HTTP will receive special ranking treatment. There is now additional motivation to secure an SSL certificate and its accompanying HTTPS for your website. According to Emily Schechter of Google’s Chrome Security Team, pages that collect credit card information and …
Privacy
In a society where more than 68% of adults now own smartphones and 45% have tablets according to the Pew Research Center, the demand for mobile applications is on the rise. As we do more and more banking, navigating, posting on social media, and purchasing using mobile apps, privacy concerns are increasing, too. Pew research …
E-Mail Marketing Myths Plus Secrets For Success
Ignore the following e-mail marketing myths. Apply our secrets for success instead. Myth #1 E-mail marketing is dead At Tate Design, we disagree. Instead, we help our clients publish effective, trackable e-mail. Find out how to make the most of e-mail marketing in “Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month …
To Print Or Not To Print?
Publishing online content is easy, inexpensive, and quick compared to print media. With the push for mobile-friendly websites, customers’ increased reliance on smartphones, and the rise of company-sponsored apps, marketers are questioning whether print media is still worthwhile. Here is why you should invest in both online marketing and print marketing. Print media appeals to …
Website Designs Guaranteed To Kill Conversions
Your business needs a website that converts leads to sales and visitors to customers. Avoid these website designs that are guaranteed to kill conversions: • Obviously too busy Cram too much text—especially long, wordy paragraphs—on a page, add too many colors and widgets, employ too small a font, or leave too little white space, and …
PPC Advertising
Tate Design now offers a pay-per-click online advertising starter package. With PPC advertising, you • Reach the people who are actually searching for your products or services right now • Attract more attention from the target market you choose with your keywords • Get qualified leads and visitors to your Web site • Only pay …
Graphic Design Trends You Should Try
Use of pictures—branded images, charts, infographics, logos, maps, photographs, quotes, and sketches—continues to increase in content marketing. High-quality branded images • Educate and entertain • Make your brand stand out from the crowd • Lead to more clicks, favorites, likes, and retweets on social media than plain text • Produce better marketing results • Work …
The Best Content Marketing Strategy Is…
The winning content marketing strategy is not the one with the biggest budget, the flashiest photos, or the most outrageous offers. It’s the one that puts the wants, needs, and feelings of the company’s customers first. How can you create your own successful content marketing strategy? • Get to know your customers – Who are …
How To Improve Local Search Engine Results: Local SEO For Your Business
Smartphone-dependent consumers increasingly use their mobile phones to search for what is nearby. They use search terms like “near me” or “nearby” and apps like AroundMe, Find Near Me, and Google Maps. They use technology to find the food they are craving or the product/service they need. Having a mobile-friendly website and an up-to-date Google …
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Celebrate World Productivity Day With These Social Media Success Tips
Celebrate World Productivity Day by being more productive with your social networking. Follow these five simple tips for success. 1. If you haven’t already done so, decide where to focus your energy To be more productive, determine which social media sites appeal to your ideal clients then spend time there. Tate Design can help you …
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Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And Beyond
E-mail marketing—considered dead or dying by devotees of social media—is an outstanding tool for DIY Marketing Month and beyond when you consider the following: • E-mail is the preferred form for receiving communication – In a 2015 MarketingSherpa survey, 72% of the adults surveyed in the United States wanted to hear from companies by e-mail …
Why E-Mail Marketing Is Still A Great Tool For DIY Marketing Month And BeyondRead More
