Chester County Marketing Agency – Web Design, SEO, Marketing Strategy
Even with today’s digitized networking and communications, the paper business card remains an effective professional asset. A great business card helps remind people who you are and why someone might want to get in touch with you. That little card is an opportunity for you to market yourself and your business to a target audience. …
Creating a Business Card that Leaves a Lasting ImpressionRead More
The internet is an extremely social place. Since blogs and social media sites allow comments from others and most marketing content encourages it, there is always a risk of getting few negative comments on your posts. Unfortunately criticism is not always constructive criticism. How you handle those comments shows the true character of your business …
If you’re like me, you receive a multitude of emails everyday, and large part of what determines if you open those emails is the the subject line. An important part of a successful email campaign is developing a subject line that will influence recipients to open your email. Subject lines are more than just a …
American Express told us “don’t leave home without it.” Taco Bell said to “think outside the bun,”and DeBeers let us know “diamonds are forever.” A tagline is the key phrase that encompasses your company’s mission, promise, and brand in a memorable way. Creating a tagline requires you to have a firm understanding of who your company …
Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts. 1. Integrate keywords …
The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and …
Part 3: How do I overcome writer’s block when blogging?Read More
In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study. Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within …
Part 2: How do I overcome writer’s block when blogging?Read More
Just like all other types of creative writing, blog writing requires originality. Some days are more difficult than others to come up with innovative ideas, but everyone suffers from writer’s block from time to time. Throughout this three-part series we will explore ways to find inspiration when creating blog posts. First, we will discuss finding ideas through …
Part 1: How do I overcome writer’s block when blogging?Read More
The start of a new year gives businesses a chance to reevaluate past marketingtechniques and plan for newones. Exciting opportunities are ahead in 2014 as social media, content, and connected devices merge to drive results for both businesses and customers. Below are a few trends expected for the New Year. 1. Companies must be mobile Users …
Problems are inevitable in life, but they are especially prevalent in business. Running a company subjects entrepreneurs to multiple challenges everyday. Challenges like hiring and managing employees, pleasing customers, or battling competitors. The list of tasks may seem endless, but successful business owners have a strategy for pushing through these difficulties. Their approach is called …
In 2013, the eloquent and energetic Emerald was awarded color of the year by Pantone, a company considered the authority on color in paint, fabric, and manufacturing. The 2014 color of the year was awarded to the dazzling and innovative Radiant Orchid. Leatrice Eiseman, executive director of the Pantone Color Institute, describes the color as …
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
