The start of a new year gives businesses a chance to reevaluate past marketingtechniques and plan for newones. Exciting opportunities are ahead in 2014 as social media, content, and connected devices merge to drive results for both businesses and customers. Below are a few trends expected for the New Year. 1. Companies must be mobile Users …
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Positive Framing for Business Success
Problems are inevitable in life, but they are especially prevalent in business. Running a company subjects entrepreneurs to multiple challenges everyday. Challenges like hiring and managing employees, pleasing customers, or battling competitors. The list of tasks may seem endless, but successful business owners have a strategy for pushing through these difficulties. Their approach is called …
What are popular color trends for 2014?
In 2013, the eloquent and energetic Emerald was awarded color of the year by Pantone, a company considered the authority on color in paint, fabric, and manufacturing. The 2014 color of the year was awarded to the dazzling and innovative Radiant Orchid. Leatrice Eiseman, executive director of the Pantone Color Institute, describes the color as …
Creating Brand Awareness
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
Does age affect color preferences?
When marketing your business, it is necessary to know who your target audience is in order to tailor your marketing efforts accordingly. When examining your audience, age is a component to consider carefully. Your target audience’s age can affect how your marketing materials are perceived, especially considering color preference varies based on age. In Faber …
Adoption of Video Marketing Increases
Over the past few years, video marketing has become a prevalent strategy for successful businesses and is only expected to increase with time. The indispensable need for video is credited to the decrease in cost of video production and the decrease of barriers to distribute video content. A survey by Web Video Marketing Council, ReelSEO, …
Do Clowns Really Get the Last Laugh?
We recently mentioned that Burger King launched a new french fry called “Satisfries”. You may recall that Burger King changed the recipe and cooking method of its new fries in an attempt to reduce fat and calories. The intent was to offer a healthy alternative to their standard fries and entice health conscious customers to …
Who uses social networking sites?
With the use of social networking sites continually on the rise, it is crucial to know who is the typical user of these sites in order to effectively market your business. In 2005 the Pew Research Center’s Internet and American Life Project reported that only 8% of US adults reported using social media. That number …
No Small Potatoes
In the news recently there was a story about Burger King rolling out a new French fry dubbed “Satisfries”. If you like French fries like we do, this is great news! The fast food chain announced that by changing the batter in the frying process, the new French fry will contain 30% fewer calories and …
Are You Digital?
In today’s fast moving business environment, keeping on top of the latest trends in marketing can seem overwhelming for your business. However, there is one trend called “Digital Business” worthy of your attention. Digital Business refers to a movement by companies and industries to leverage customer focused technologies like social media, data analytics, and mobile …
How do consumers view online reviews?
Online reviews are an integral part of our lives these days, and often the closest thing to actually experiencing a product or service before making a purchase. It is no surprise that positive reviews of a product can increase sales and negative reviews can decrease sales, however, how do consumers actually view these online product …
How do I track traffic on my company website?
By installing web analytics on your website you will be able to measure the site statistics and analyze traffic behavior. Analytics allow you to monitor the visitors on your website, reviewing how long a visitor stayed on your site and where they are from. You can also learn about a visitor’s clickstream (or click-throughs), check …
