Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts. 1. Integrate keywords …
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Part 3: How do I overcome writer’s block when blogging?
The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and …
Part 3: How do I overcome writer’s block when blogging?Read More
Part 2: How do I overcome writer’s block when blogging?
In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study. Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within …
Part 2: How do I overcome writer’s block when blogging?Read More
Part 1: How do I overcome writer’s block when blogging?
Just like all other types of creative writing, blog writing requires originality. Some days are more difficult than others to come up with innovative ideas, but everyone suffers from writer’s block from time to time. Throughout this three-part series we will explore ways to find inspiration when creating blog posts. First, we will discuss finding ideas through …
Part 1: How do I overcome writer’s block when blogging?Read More
5 Marketing Trends for the New Year
The start of a new year gives businesses a chance to reevaluate past marketingtechniques and plan for newones. Exciting opportunities are ahead in 2014 as social media, content, and connected devices merge to drive results for both businesses and customers. Below are a few trends expected for the New Year. 1. Companies must be mobile Users …
Positive Framing for Business Success
Problems are inevitable in life, but they are especially prevalent in business. Running a company subjects entrepreneurs to multiple challenges everyday. Challenges like hiring and managing employees, pleasing customers, or battling competitors. The list of tasks may seem endless, but successful business owners have a strategy for pushing through these difficulties. Their approach is called …
What are popular color trends for 2014?
In 2013, the eloquent and energetic Emerald was awarded color of the year by Pantone, a company considered the authority on color in paint, fabric, and manufacturing. The 2014 color of the year was awarded to the dazzling and innovative Radiant Orchid. Leatrice Eiseman, executive director of the Pantone Color Institute, describes the color as …
Creating Brand Awareness
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
Does age affect color preferences?
When marketing your business, it is necessary to know who your target audience is in order to tailor your marketing efforts accordingly. When examining your audience, age is a component to consider carefully. Your target audience’s age can affect how your marketing materials are perceived, especially considering color preference varies based on age. In Faber …
Adoption of Video Marketing Increases
Over the past few years, video marketing has become a prevalent strategy for successful businesses and is only expected to increase with time. The indispensable need for video is credited to the decrease in cost of video production and the decrease of barriers to distribute video content. A survey by Web Video Marketing Council, ReelSEO, …
Do Clowns Really Get the Last Laugh?
We recently mentioned that Burger King launched a new french fry called “Satisfries”. You may recall that Burger King changed the recipe and cooking method of its new fries in an attempt to reduce fat and calories. The intent was to offer a healthy alternative to their standard fries and entice health conscious customers to …
Who uses social networking sites?
With the use of social networking sites continually on the rise, it is crucial to know who is the typical user of these sites in order to effectively market your business. In 2005 the Pew Research Center’s Internet and American Life Project reported that only 8% of US adults reported using social media. That number …
