Classic Blue is The Pantone Color Institute’s choice for 2020 Color of the Year. This blue harkens back to simpler times. It is the blue in our childhood crayon box, the flash of a blue jay’s wing, the deep of the ocean, and the backdrop for the first stars in the evening sky. Classic Blue …
brand awareness
The Best Social Media For Your Business
Do an Internet search and you will find well over 100 social media platforms. Which are the top social media channels? Let Tate Design show you the best social media for YOUR business. Here are 10 to consider…
How To Get Better Results For Your E-Mail Campaigns
Seeing results starts with the right content for your e-mail category. Then you set goals and establish measurements. Only then can you make these tweaks for better results.
How To Get Better Results For Your E-Mail CampaignsRead More
Graphic Design Trends For 2019
Choose one or more of these graphic design trends to give your marketing materials a fresh look for 2019.
Color Trends: Pantone’s 2019 Color Of The Year
You can count on Tate Design to keep you informed about the latest in graphic design. Here is how to use Living Coral, Pantone’s newest color of the year, for your branding and marketing communications.
The Importance Of A Marketing Strategy
Before you spend your marketing budget, understand the importance of a marketing strategy and how it differs from a marketing plan.
What Color Says About Your Business
Colors speak for you and your business without saying a word. That’s why it is crucial to understand what colors “say” and the role they play in company logos and brand awareness.
Show A Little Love With Twitter
If you are only using Twitter to post links to your own content—on your website, in your blog, from your newsletter, and on your other social media platforms—you are missing out on opportunities to show your customers a little love. Like constantly talking and never allowing anyone else to speak, this leaves others with a …
How To Get More Word-Of-Mouth Marketing
No matter whether you are a new or seasoned entrepreneur, word-of-mouth marketing done on your behalf by family, friends, neighbors, college roommates, former colleagues, professional association members, and social acquaintances is a gift. Not only does it stretch the marketing budget farther, it also allows you to focus on the reasons you started a business …
Branding 101: Corporate Identity
Branding is what people remember and repeat about you and your company. A corporate identity is about creating the desired branded message. What do you want that message to be? A Corporation’s Identity As we mentioned in our post “Corporate Identity For Small Businesses,” every company needs a corporate identity.Your company or brand’s identity includes …
Creating Brand Awareness
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
