Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
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Effective Email Marketing – Responsive, Personal and Analyzed
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
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Top things you need to know about this week’s Google mobile-friendly update
Top things you need to know about this week’s Google mobile-friendly update There are many questions and concerns swirling related to the Google launch of the mobile-friendly update. Here are some of the common questions and the answers about the release of the new algorithm scheduled for April 21st. Q. Who will be effected by the …
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Usability: Web Versus Mobile
What’s different about usability when designing for use on a mobile device compared to a Web site? The principles are the similar, however, there are some differences about mobile that make for new usability challenges. Steve Krug in his book Don’t Make Me Think Revisited, summed up usability best as follows: “A person of average (or …
Mobile 101: Important Facts and Figures
Here are some important facts and figures on how consumers are accessing the Internet through their mobile devices. Sources: Kleiner Perkins Caufield Byers Technology Trends http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/ http://searchenginewatch.com/article/2339085/80-of-Local-Searches-on-Mobile-Phones-Convert-Study comScore, Neustar Localeze Google: Our Mobile …
What Your Business Needs to Know About Mobile
The mobile landscape continues to grow, with 58% of Americans owning a smartphone (according to recent research from the Pew Research Center’s Internet Project). As the amount of users accessing the Internet through their mobile devices increases, it is more important than ever for businesses to have an online presence that is optimized for mobile. …
Karen Tate, President of Tate Design is Interviewed on Money and Politics
Money and Politics in Delaware radio show host, Rusty Giles interviews Karen Tate on technology and marketing. Hear the discussion on technology and how it has changed the role of marketing. Topics covered include: Interactive Online Marketing Social Media Search Engine Optimization (SEO) Mobile Digital Technologies Inbound Marketing/Outbound Marketing Money and Politics in Delaware, is …
Karen Tate, President of Tate Design is Interviewed on <em>Money and Politics</em>Read More
How to Create a Great Company Culture
It’s never too late to improve your corporate culture. A strong workplace can lead to higher employee satisfaction which can increase employee retention rates. It is hard to communicate everything to everyone in your company, however a strong culture can give your employees an understanding of the framework to work in. Below are a few ideas …
Top Tips for Creating an Email Newsletter That Gets Noticed
Email newsletters are a valuable component of a business marketing plan. They provide an opportunity to attract attention, communicate important information, and inspire action. Be mindful of the fact that email boxes are overflowing and you are competing with the dozens, if not hundreds of messages in your target’s inbox. People are constantly receiving notifications to check …
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Small Business Technology Spring Cleaning Checklist
Finally winter has come to an end, and warm weather is on its way. The spring season gives you the chance to let some fresh air in and make your living space clean and efficient. It is important to do the same to your small business technology. Below is a checklist of tasks to place on …
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Creating a Business Card that Leaves a Lasting Impression
Even with today’s digitized networking and communications, the paper business card remains an effective professional asset. A great business card helps remind people who you are and why someone might want to get in touch with you. That little card is an opportunity for you to market yourself and your business to a target audience. …
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How do I handle a grumpy commenter online?
The internet is an extremely social place. Since blogs and social media sites allow comments from others and most marketing content encourages it, there is always a risk of getting few negative comments on your posts. Unfortunately criticism is not always constructive criticism. How you handle those comments shows the true character of your business …
