Chester County Marketing Agency – Web Design, SEO, Marketing Strategy
Money and Politics in Delaware radio show host, Rusty Giles interviews Karen Tate on technology and marketing. Hear the discussion on technology and how it has changed the role of marketing. Topics covered include: Interactive Online Marketing Social Media Search Engine Optimization (SEO) Mobile Digital Technologies Inbound Marketing/Outbound Marketing Money and Politics in Delaware, is …
Karen Tate, President of Tate Design is Interviewed on <em>Money and Politics</em>Read More
It’s never too late to improve your corporate culture. A strong workplace can lead to higher employee satisfaction which can increase employee retention rates. It is hard to communicate everything to everyone in your company, however a strong culture can give your employees an understanding of the framework to work in. Below are a few ideas …
Email newsletters are a valuable component of a business marketing plan. They provide an opportunity to attract attention, communicate important information, and inspire action. Be mindful of the fact that email boxes are overflowing and you are competing with the dozens, if not hundreds of messages in your target’s inbox. People are constantly receiving notifications to check …
Top Tips for Creating an Email Newsletter That Gets NoticedRead More
Finally winter has come to an end, and warm weather is on its way. The spring season gives you the chance to let some fresh air in and make your living space clean and efficient. It is important to do the same to your small business technology. Below is a checklist of tasks to place on …
Small Business Technology Spring Cleaning ChecklistRead More
Even with today’s digitized networking and communications, the paper business card remains an effective professional asset. A great business card helps remind people who you are and why someone might want to get in touch with you. That little card is an opportunity for you to market yourself and your business to a target audience. …
Creating a Business Card that Leaves a Lasting ImpressionRead More
The internet is an extremely social place. Since blogs and social media sites allow comments from others and most marketing content encourages it, there is always a risk of getting few negative comments on your posts. Unfortunately criticism is not always constructive criticism. How you handle those comments shows the true character of your business …
If you’re like me, you receive a multitude of emails everyday, and large part of what determines if you open those emails is the the subject line. An important part of a successful email campaign is developing a subject line that will influence recipients to open your email. Subject lines are more than just a …
American Express told us “don’t leave home without it.” Taco Bell said to “think outside the bun,”and DeBeers let us know “diamonds are forever.” A tagline is the key phrase that encompasses your company’s mission, promise, and brand in a memorable way. Creating a tagline requires you to have a firm understanding of who your company …
Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts. 1. Integrate keywords …
The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and …
Part 3: How do I overcome writer’s block when blogging?Read More
In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study. Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within …
Part 2: How do I overcome writer’s block when blogging?Read More
Just like all other types of creative writing, blog writing requires originality. Some days are more difficult than others to come up with innovative ideas, but everyone suffers from writer’s block from time to time. Throughout this three-part series we will explore ways to find inspiration when creating blog posts. First, we will discuss finding ideas through …
Part 1: How do I overcome writer’s block when blogging?Read More
