Chester County Marketing Agency – Web Design, SEO, Marketing Strategy
How do you make your company website attractive, fresh and engaging for potential customers? Topping the list of key trends to watch and adopt in 2015, is the essential update that makes your website responsive for viewing on devices with any screen size. People of all ages are getting more mobile and so are their …
Staying on Top of Hot New Web Design Trends for 2015Read More
Is your content marketing strategy “Build it and they will come?” How has that worked for your business? Do you wonder if there is anyone out there on the Internet? How are other businesses improving their online presence? Creating a buzz with customers is about being relevant, timely, personal and shareable. Here are …
5 Tips for Creating Content Marketing That Creates a Buzz with CustomersRead More
Humans respond to colors and marketing experts know it. People’s tastes change over time too. Campaigns, promotions, giveaways almost always come tinted with the colors that are a signature for a specific brand. Pantone LLC has spent over 50 years inspiring design professionals with products, services and leading technology for the colorful exploration and expression …
As a business owner, are you using email marketing? If you are following the trends of 73% of other businesses, then email marketing comprises the core of your business marketing solutions. The major concern is having relevant information for your customers and having that information available in a format that lets them respond. Image Source: Best …
Effective Email Marketing – Responsive, Personal and AnalyzedRead More
Top things you need to know about this week’s Google mobile-friendly update There are many questions and concerns swirling related to the Google launch of the mobile-friendly update. Here are some of the common questions and the answers about the release of the new algorithm scheduled for April 21st. Q. Who will be effected by the …
Top things you need to know about this week’s Google mobile-friendly updateRead More
What’s different about usability when designing for use on a mobile device compared to a Web site? The principles are the similar, however, there are some differences about mobile that make for new usability challenges. Steve Krug in his book Don’t Make Me Think Revisited, summed up usability best as follows: “A person of average (or …
Here are some important facts and figures on how consumers are accessing the Internet through their mobile devices. Sources: Kleiner Perkins Caufield Byers Technology Trends http://www.searchenginejournal.com/2014-mobile-landscape-25-statistics-will-drive-future-mobile-marketing-infographic/89507/ http://searchenginewatch.com/article/2339085/80-of-Local-Searches-on-Mobile-Phones-Convert-Study comScore, Neustar Localeze Google: Our Mobile …
The mobile landscape continues to grow, with 58% of Americans owning a smartphone (according to recent research from the Pew Research Center’s Internet Project). As the amount of users accessing the Internet through their mobile devices increases, it is more important than ever for businesses to have an online presence that is optimized for mobile. …
Money and Politics in Delaware radio show host, Rusty Giles interviews Karen Tate on technology and marketing. Hear the discussion on technology and how it has changed the role of marketing. Topics covered include: Interactive Online Marketing Social Media Search Engine Optimization (SEO) Mobile Digital Technologies Inbound Marketing/Outbound Marketing Money and Politics in Delaware, is …
Karen Tate, President of Tate Design is Interviewed on <em>Money and Politics</em>Read More
It’s never too late to improve your corporate culture. A strong workplace can lead to higher employee satisfaction which can increase employee retention rates. It is hard to communicate everything to everyone in your company, however a strong culture can give your employees an understanding of the framework to work in. Below are a few ideas …
Email newsletters are a valuable component of a business marketing plan. They provide an opportunity to attract attention, communicate important information, and inspire action. Be mindful of the fact that email boxes are overflowing and you are competing with the dozens, if not hundreds of messages in your target’s inbox. People are constantly receiving notifications to check …
Top Tips for Creating an Email Newsletter That Gets NoticedRead More
Finally winter has come to an end, and warm weather is on its way. The spring season gives you the chance to let some fresh air in and make your living space clean and efficient. It is important to do the same to your small business technology. Below is a checklist of tasks to place on …
Small Business Technology Spring Cleaning ChecklistRead More
