It’s never too late to improve your corporate culture. A strong workplace can lead to higher employee satisfaction which can increase employee retention rates. It is hard to communicate everything to everyone in your company, however a strong culture can give your employees an understanding of the framework to work in. Below are a few ideas …
Marketing Insights for Business Success
Top Tips for Creating an Email Newsletter That Gets Noticed
Email newsletters are a valuable component of a business marketing plan. They provide an opportunity to attract attention, communicate important information, and inspire action. Be mindful of the fact that email boxes are overflowing and you are competing with the dozens, if not hundreds of messages in your target’s inbox. People are constantly receiving notifications to check …
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Small Business Technology Spring Cleaning Checklist
Finally winter has come to an end, and warm weather is on its way. The spring season gives you the chance to let some fresh air in and make your living space clean and efficient. It is important to do the same to your small business technology. Below is a checklist of tasks to place on …
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Creating a Business Card that Leaves a Lasting Impression
Even with today’s digitized networking and communications, the paper business card remains an effective professional asset. A great business card helps remind people who you are and why someone might want to get in touch with you. That little card is an opportunity for you to market yourself and your business to a target audience. …
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Email Subject Lines: Art or Science?
If you’re like me, you receive a multitude of emails everyday, and large part of what determines if you open those emails is the the subject line. An important part of a successful email campaign is developing a subject line that will influence recipients to open your email. Subject lines are more than just a …
Creating a Great Business Tagline
American Express told us “don’t leave home without it.” Taco Bell said to “think outside the bun,”and DeBeers let us know “diamonds are forever.” A tagline is the key phrase that encompasses your company’s mission, promise, and brand in a memorable way. Creating a tagline requires you to have a firm understanding of who your company …
5 Marketing Trends for the New Year
The start of a new year gives businesses a chance to reevaluate past marketingtechniques and plan for newones. Exciting opportunities are ahead in 2014 as social media, content, and connected devices merge to drive results for both businesses and customers. Below are a few trends expected for the New Year. 1. Companies must be mobile Users …
Positive Framing for Business Success
Problems are inevitable in life, but they are especially prevalent in business. Running a company subjects entrepreneurs to multiple challenges everyday. Challenges like hiring and managing employees, pleasing customers, or battling competitors. The list of tasks may seem endless, but successful business owners have a strategy for pushing through these difficulties. Their approach is called …
Creating Brand Awareness
After defining your brand, the next step in the branding process is generating awareness. For more on defining your brand check out our article The Importance of Defining Your Small Business’s Brand. Below are a few tips to promote your brand and reach your target market: Create a strong logo and use it. The visual …
Adoption of Video Marketing Increases
Over the past few years, video marketing has become a prevalent strategy for successful businesses and is only expected to increase with time. The indispensable need for video is credited to the decrease in cost of video production and the decrease of barriers to distribute video content. A survey by Web Video Marketing Council, ReelSEO, …
Do Clowns Really Get the Last Laugh?
We recently mentioned that Burger King launched a new french fry called “Satisfries”. You may recall that Burger King changed the recipe and cooking method of its new fries in an attempt to reduce fat and calories. The intent was to offer a healthy alternative to their standard fries and entice health conscious customers to …
No Small Potatoes
In the news recently there was a story about Burger King rolling out a new French fry dubbed “Satisfries”. If you like French fries like we do, this is great news! The fast food chain announced that by changing the batter in the frying process, the new French fry will contain 30% fewer calories and …
